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Test Bank for Consumer Behavior 2nd Edition by Kardes Cronley and Cline

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link full download: http://testbankair.com/download/test-bank-for-consumer-behavior-2nd-edition-by-kardes-cronley-and-cline/ ISBN-10: 1133587674 ISBN-13: 978-1133587675 ISBN-13: 9781133587675 consumer behavior 2nd edition test bank test bank for consumer behavior 2nd edition pdf test bank for consumer behavior 2nd edition kardes pdf consumer behavior 2nd edition kardes test bank
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   Test Bank for Consumer Behavior 2nd Edition by Kardes Cronley and Cline Link full download of Test Bank:   http://testbankair.com/download/test-bank-for-consumer-behavior-2nd-edition-by-kardes-cronley-and-cline/ Link full download of Solution Manual: http://testbankair.com/download/solution-manual-for-consumer- behavior-2nd-edition-by-kardes-cronley-and-cline/  True I   False I. Market aggregation is the process of dividing the large and diverse market into subsets of consumers who share common needs, characteristics, or behaviors. a. True b. False    ANSWER: False  POINTS: 1  DIFFICULTY:  LEARNING OBJECTIVES: Easy COBE.KARD.11.02.01- 02.01  NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Marketing Plan  KEYWORDS: Bloom's: Knowledge 2.   Dividing groups of products into subgroups of products is the best way to segment a market. a. True b. False    ANSWER: False  POINTS: 1  DIFFICULTY: Moderate 3.   Market segmentation allows a company to efficiently focus resources and efforts by avoiding those parts of the market it cannot satisfy well, thereby avoiding unwieldy competition. a. True b. False    ANSWER: True  POINTS: 1  DIFFICULTY: Moderate  4.   The ultimate goal of market segmentation is better serving the consumer while improving profitability. a. True b. False    ANSWER: True  POINTS: 1  DIFFICULTY:  LEARNING OBJECTIVES: Easy COBE.KARD.11.02.01- 02.01  NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Marketing Plan  KEYWORDS: Bloom's: Knowledge 5.   One key assumption that underlies market segmentation is consumer preference homogeneity. a. True b. False    ANSWER: False  POINTS: 1  DIFFICULTY: Moderate  LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01  NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Product  KEYWORDS: Bloom's: Knowledge 6.   If all humans were the same in their preferences and behaviors, market segmentation would not be needed. a. True b. False    ANSWER: True  POINTS: 1  DIFFICULTY: Moderate  LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01  NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer  KEYWORDS: Bloom's: Knowledge  7.   A target market is simply the segrnent(s) toward which a finn's marketing efforts are directed. a. True b. False    ANSWER: True  POINTS: 1  DIFFICULTY: Easy  LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01  NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Marketing Plan CB&C Model Promotion  KEYWORDS: Bloom's: Knowledge 8.   Targeting is the process of communicating with our market segments through the use of marketing mix variables in such a way as to help consumers differentiate our product from our competition. a. True b. False    ANSWER: False  POINTS: 1  DIFFICULTY: Easy  LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01  NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Marketing Plan CB&C Model Promotion  KEYWORDS: Bloom's: Knowledge 9.   The four elements of the marketing mix are product, price, position, and place. a. True b. False    ANSWER: False  POINTS: 1  DIFFICULTY: Easy  LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01  NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Reflective Thinking Skills CB&C Model Marketing Plan CB&C Model Product CB&C Model Promotion  KEYWORDS: Bloom's: Knowledge  10.   One unfortunate consequence of market segmentation is that consumers spend more time in search, evaluation, and  purchase activities. a. True b. False    ANSWER: False  POINTS: 1  DIFFICULTY: Moderate  LEARNING OBJECTIVES: COBE.KARD.ll.02.02- 02.02  NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Marketing Plan  KEYWORDS: Bloom's: Knowledge 11.   Market segmentation benefits consumers and has increased society's standard ofliving. a. True b. False    ANSWER: True  POINTS: 1  DIFFICULTY: Moderate  LEARNING OBJECTIVES: COBE.KARD.ll.02.02- 02.02  NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Marketing Plan  KEYWORDS: Bloom's: Knowledge 12.   Market aggregation is the opposite of market segmentation. a. True b. False    ANSWER: True  POINTS: 1  DIFFICULTY: Easy  LEARNING OBJECTIVES: COBE.KARD.ll.02.03- 02.03  NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic STATE STANDARDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Marketing Plan  KEYWORDS: Bloom's: Knowledge
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