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Segmentation Consumer Final Ppt 1

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Segmentation Market Segmentation is the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix. WHY SEGMENTATION? Rather than trying to compete with an entire market, company must identify parts of market that can serve better than competition Segmentation helps sellers develop the right product and adjust prices, set distribution channels and advertising & promotions st
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  Segmentation Market Segmentation is theprocess of dividing a market intodistinct subsets of consumers withcommon needs or characteristicsand selecting one or moresegments to target with a distinctmarketing mix.  WHYSEGMENTATION?  Rather than trying to compete with anentire market, company must identifyparts of market that can serve betterthan competition  Segmentation helps sellers developthe right product and adjust prices, setdistribution channels and advertising &promotions strategies effectively  WHY SEGMENT(..cont’d)  Segmentation strategydifferentiates offerings throughstyling, packaging, promo appeals,method of distribution  Segmentation helps sellersdevelop the right product andadjust prices, set distributionchannels and advertising &promotions strategies effectively
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