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ppt b.inggris bisnis smst.pptx

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  ASSALAMU’ALAIKUM.WR.WB. MEMBERS OF THE GROUP:1.MARYATUL ULFA(171020031)2. SYIFA FAU ZIAH(171020034)  CHAPTER III BACKGROUND  BACKGROUND Background is the initial description to determine what your business is, how it started, how it developed over the years and where it is heading. The business background section generally covers the topics discussed below :  A.Main Products, Markets and Clients Whitoutgoing into much detail, this section should briefly describe: ã Your most important products services ã What they look like and how are they used ã Their distinguishing features or innovative characteristics ã The existing and targeted markets (local, regional, national, international/export) ã The size of the target markets and their growth potential ã Your present and future market share ã Your customer. (Costumers? Which demographic category? Businesses? What type of businesses?) ã The main strengths and weaknesses of your products and services compared with those of your competitors.

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