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Marketing Of Non-Profit Organisations

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Marketing Of Non-Profit Organisations, NPO, Environment
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   Anjuman I-Islam Allana Institute of Management Studies Under the Guidance of Prof. Huda Ansari Subject Marketing Of Non-Profit Organisations Submitted By Tahir Shaikh  –   34(M2) Asadali Attarwala- 29(M2)  Introduction: A nation grows with its forests. A country thrives with its society and a society survives with its forests. Of course we cannot imagine the existence of society if our efforts are not liberal to the conservation and growth of tree cover. No laws no regulation can help us unless we are conscious and very much instrumental in protecting our forests. It was again this background that US senator Daniel Webster said “nothing  will ruin the country if the people themselves undertake its safety and nothing can save it if they leave that safety in any hand but their own”. We find forest and tree land constituting a basic national resources. Afforestation is the planting of trees to create a forest on non-forest land. It is different from  reforestation , which is replanting trees where a forest has been depleted. The main  purposes for implementing afforestation are commercial forestry and environmental restoration or preservation. When afforestation is used for commercial purposes, it usually involves planting and harvesting of trees as agricultural crops. Areas where this is done are known as  plantation  forests . Harvesting trees from plantation forests helps to reduce deforestation in natural forests. On the other hand, there may be environmental consequences if this tree-farming is done incorrectly. The fast-growing trees often chosen for plantation forests consume large amounts of water and may deplete the area's water resources. Some types of trees also change the physical or chemical properties of the soil, which can damage indigenous species. Thus, sustainable commercial afforestation must take environmental factors into account to avoid damaging the local ecosystem. Sustainable afforestation is also vital when it is implemented for environmental purposes. The appropriate types and amounts of trees to be planted vary depending on the environment, the climate, and the purpose of creating forested areas. Major environmental purposes include soil conservation and water quality improvement. For example, trees can be used to prevent soil erosion and reduce polluted runoff into nearby  bodies of water. Trees may also be planted to create windbreaks. Afforestation is sometimes considered as a method for stopping or slowing desertification. Desertification is the deterioration of land in arid climates due to loss of vegetation and soil moisture. If done correctly, creating forestland in areas in danger of desertification can slow erosion and reduce its spread. As per 2011 census, the country had a population of 1,210.98 million, out of which, 377.10 million (31.16%) lived in urban areas. During 2001-2011, the urban population of India grew at a CAGR of 2.8%, resulting in the increase in level of urbanization from 27.81% to 31.16%. This growing concentration of people in urban areas has led to  problems of land shortage, housing shortfall and congested transit and has also severely  stressed the existing basic amenities such as water, power and open spaces of the towns and cities. According to the 2011 census, the housing stock in urban India stood at 78.48 million for 78.86 million urban households. Though the gap between household and housing stock is narrowing, actual shortage is high due to a certain part of the current stock being dilapidated and people living in congested dwellings. Urbanization has resulted in people increasingly living in slums and squatter settlements and has deteriorated the housing conditions of the economically weaker sections of the society. This is primarily due to the skyrocketing prices of land and real estate in urban areas that have forced the poor and the economically weaker sections of the lion for 66.30 million households. The group further estimated that society to occupy the marginal lands typified by poor housing stock, 88% of this shortage pertains to houses for Economically Weaker congestion and obsolescence. Sections (EWS) and another 11% for Lower-Income Groups (LIG). Considering these factors, there currently exists a wide gap between For Middle- and High-Income Groups (MIG and HIG), the estimated the demand and supply of housing (both in terms of quantity and shortage is only 0.04 million. During the 11th Five-Year Plan, the quality) in urban India. According to estimates of the Technical group estimated that the total housing requirement in Indian cities Group constituted by the Ministry of Housing and Urban Poverty (including backlog) by end-2012 will be to the tune of 26.53 million Alleviation (MHUPA), the urban housing shortage in the country at dwelling units for 75.01 million households. If the current increase in the end of the 10th Five-Year Plan was estimated to be 24.71 mil-backlog of housing is maintained, a minimum of 30 million additional houses will be required by 2020 Government On June 30, 2008, Prime Minister Manmohan Singh released India's first National Action Plan on Climate Change (NAPCC) outlining existing and future policies and programs addressing climate mitigation and adaptation. The plan identifies eight core national missions running through 2017 and directs ministries to submit detailed implementation  plans to the Prime Minister's Council on Climate Change by December 2008. Emphasizing the overriding priority of maintaining high economic growth rates to raise living standards, the plan identifies measures that promote our development objectives while also yielding co-benefits for addressing climate change effectively. It says these national measures would be more successful with assistance from developed countries, and pledges that India's per capita greenhouse gas emissions will at no point exceed that of developed countries even as we pursue our development objectives.     National Missions The national missions which are the key components of the strategy for sustainable development as follows:-     National Solar Mission. The NAPCC aims to promote the development and use of solar energy for power generation and other uses with the ultimate objective of making solar competitive with fossil-based energy options.     National Mission for Enhanced Energy Efficiency. Under the national msn for enhanced energy efficiency, four new initiatives would be put in place. These include a market-based mechanism to improve the cost-effectiveness of improvements.     National Mission on Sustainable Habitat. The msn on sustainable habitat would include a major research and development programs, focusing on biochemical conversion, waste water use, sewage utilization and recycling options wherever  possible. It would promote energy efficiency as a core component of urban  planning by providing incentives like use of public transportation etc.     National Water Mission. With water scarcity projected to worsen as a result of climate change, the plan sets a goal of a 20% improvement in water use efficiency through pricing and other measures.     National Mission for Sustaining the Himalayan Ecosystem. The plan aims to conserve biodiversity, forest cover, and other ecological values in the Himalayan region, where glaciers that are a major source of India's water supply are projected to recede as a result of global warming.     National Mission for a Green India . Goals include the afforestation of 6 million hectares of degraded forest lands and expanding forest cover from 23% to 33% of India's territory.     National Mission for Sustainable Agriculture. The plan aims to support climate adaptation in agriculture through the development of climate-resilient crops, expansion of weather insurance mechanisms, and agricultural practices.     National Mission on Strategic Knowledge for Climate Change. To gain a better understanding of climate science, impacts and challenges, the plan envisions a new Climate Science Research Fund, improved climate modeling, and increased international collaboration. It also encourage private sector initiatives to develop adaptation and mitigation technologies through venture capital funds.    Merits of the National Action Plan. Helps in Setting Targets for the Future Through Individual Missions. National Action Plan on Climate is significant in helping to set targets for the future through its eight missions that focus on energy efficiency, development of cleaner and renewable energy options, scientific and technological solutions and funding for all these missions.
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