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Markeeting Plan Assignment FINAL 2003

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  MARKETING IN PRACTICE Submitted By: Fathima Sharmila KhanCB Number : 003332Module Lecturer: Miss. Nilusha GalleeModule Code ! itle: BLB#0#$#%2&nta'e Code : (F0)#B*+ate *ssined : 2, th  No-ember 200)+ate +ue: # th  February 20#0  ABSTRACT Gonuts /ith +onuts an inant com1any in the conectionary industry /ith the s1ecialiation in donuts. But it has achie-ed a hue im1ro-ement /ithin e/ months. he main obecti-e o this mar'etin 1lan is to increase the mar'et share by introducin a ne/ 1roduct line to the mar'et.Basic analysis o the mar'etin en-ironment and the com1any strenths4 /ea'nesses4 o11ortunities and threats 5S67 8 has identiied to iure out the actual 1osition o the com1any to im1lement the mar'etin 1lan and achie-e the com1any obecti-es. Cu1ca'es are the ne/ 1roduct Gonuts /ith +onuts e91ect to introduce to their lare customer% base. &dentiication o the best sements4 ho/ they /ill be the tareted to 1roduce the 1roduct to the mar'et eiciently and osition a 1ositi-e imae about the 1roduct in customers; mind etc. ha-e been 1ro1osed throuh this re1ort. Mar'etin mi9 or cu1ca'es has been set or a successul 1roduct launce. Final 1art o the re1ort is the e9ecution o the mar'etin 1lan and to e-aluate the inal outcome 'ey 1erormance indicators ha-e been established. 2  ACKNOWLEDGEMENT & /ould li'e to ac'no/lede and e9tend my heartelt ratitude to our Mar'etin lecturer Miss. Nilusha Gallae4 or her continues -ital encouraement and su11ort to com1lete this re1ortsuccessully and & ac'no/lede +r. Mahesha Samarathuna or dedicatin her 1recocious timeon a s1ecial citation and reerencin /or' sho14 the chie e9ecuti-e oicer Mr. Lalin Michael<inasena o LM< rou1 o com1anies4 Mr. Na/al Cassim (uman resources manaer o CasaColombo4 Shi11in Manaer o *damee Luc'manee and sons Ltd Mr. Basheer *hamed andthe administrati-e and library sta o *&& Sri Lan'a.Most es1ecially & ac'no/lede my amily or the lo-e and the endless uidance i-en or me andto God4 /ho made e-erythin 1ossible. 3  Table of content *bstract............................................................................................................................................2*c'no/ledement...........................................................................................................................3 able o content...............................................................................................................................,List o iures...................................................................................................................................List o tables....................................................................................................................................=List o abbre-iations........................................................................................................................>ro1osal.........................................................................................................................................#0 able o content..............................................................................................................................##Bac'round%o%G6+....................................................................................................................#2Mar'et%summary............................................................................................................................#,S67 %*nalysis.............................................................................................................................#Mar'etin%obecti-es.....................................................................................................................#>Cor1orate%obecti-e...................................................................................................................#>?ualitati-e%obecti-es................................................................................................................#>?uantitati-e%7becti-es.............................................................................................................#>S %1rocess o G6+....................................................................................................................#)Mar'etin%mi9...............................................................................................................................22roduct.......................................................................................................................................22rice...........................................................................................................................................2$lace...........................................................................................................................................2=romotion..................................................................................................................................2)@9ecution and e-aluation...............................................................................................................3#*@N+&C@S...............................................................................................................................32*11endi9 * A *nalysis and /ra1 u1..........................................................................................3,*11endi9 B A <ustiication o selected sements......................................................................3=*11endi9 C A @ecti-e sementation.......................................................................................3)*11endi9 + A ositionin.........................................................................................................,3*11endi9 @ A &nternal and e9ternal actors aects the 1rice.....................................................,$*11endi9 F %Fi9in inal 1rice..................................................................................................,=,
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