Introduction to e-business and e-commerce

- ICT: Information and Communications technology
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  Part 1 (Introduction): Ch. 1: Introduction to e-business and e-commerce Prepared by M. Iqbal Yasin -   Internet o   Its importance in transforming businesses for well over 15 years o   First website created in 1991 o   Innovation- that is, innovative e-businesses -   What kind of various online business models have been used over the years? -   History of websites (See screenshot # 1 pg. 5) -   Exercise/Discussion Questions (see screenshot # 2 pg. 5) -   What do we get out of e-business o   Need to know the services that can be offered to customers o   Business benefits obtainable through e-business -   What is a blog? -   Impact of electronic communications on traditional businesses o   Social networks o   Mobile commerce o   Rich media: digital- audio, video, forms, animation, games -   HP sells its products online- Online retailers (etailers) -   Difference between e-commerce and e-business o   E-commerce: All electronically mediated information exchanges between an organization and its external stakeholders, and not just between the company and its stakeholders.    Amazon, Yes, but it’s only a small part of the whole thing  -   Types of e-commerce o   Buy-side ecommerce    Electronic transactions between a purchasing organization and its suppliers o   Sell-side ecommerce    Electronic transactions between a supplier organization and its customers -   E-business: information exchanges supporting the range of business processes. -   Pakistani businesses online- Content Writing - , royal watches -   Types of online transactions: o   B2C o   B2B -   ICT: Information and Communications technology  o   Software applications, computer hardware, and networks used to create e-business systems -   Intranet: private network within a single company using Internet standards to enable employees to access and share information, using web publishing technology -   Types of sell side e-commerce o   Transactional e-commerce sites o   Services-oriented relationship-building websites o   Brand-building sites o   Portal, publisher or media sites -   Digital Marketing / Electronic Marketing o   An example of sell-side e-commerce o   Management and execution of marketing using electronic media, such as the web, email, interactive TV and wireless media -   Example of social networking o   Facebook. According to its owners, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real -world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. -   Supply Chain Management o   Coordination of all supply activities of an organization from its suppliers and partners to its customers o   Example: P&G and EDI- Electronic Data Interchange -   The terms e-business and e-commerce are used interchangeably in the world today -   Screenshot # 2: Jack Welch, General Electric (Ch. 1) talks about the benefits of e-commerce to his company -   Example of e-bookers o   Outsourcing to India -   Business internet adoption..WHY o   Potential for increased revenue due to large customer base, more options o   New customers o   Adding value to the brand- value added services (e.g. TCS Tracking Number) o   Increased direct sales o   Improved promotion o   Cost Reductions    Staff Costs    Transport costs    Material costs such as paper..Costs of communication -   Drivers of e-business (See screenshot # 1) -   E-business risks and barriers- WHY do companies not opt for or adopt e-business o   Poor customer experience due to:     Websites fail in traffic hours    Hackers penetrating and using credit card details    Lots of emails to customers, annoying them    Customer service queries do not reach the right person    Problems with online ordering -   Screenshot # 3: Barriers to development of online technologies -   Barriers to consumer internet adoption o   After all, you are going online (e-business) because of the user/consumer o   Lack of trust o   Security problems o   Lack of skills
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