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Test Bank for Consumer Behavior 2nd Edition by Kardes

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Full download: http://goo.gl/k2oAUs Test Bank for Consumer Behavior 2nd Edition by Kardes,2nd Edition, Cline, Consumer Behavior, Cronley, Kardes, Test Bank
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  True I False  I. Market aggregation is the process of dividing the large and diverse market into subsets of consumers who share   common needs, characteristics, or behaviors.   a. True   b. False    ANSWER:   POINTS:   False   1    DIFFICULTY: Easy    LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer   CB&C Model Marketing Plan  Bloom's: Knowledge  2. Dividing groups of products into subgroups of products is the best way to segment a market.   a. True   b. False    ANSWER: POINTS:    DIFFICULTY:   False   1   Moderate    LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer   CB&C Model Marketing Plan  Bloom's: Knowledge  3. Market segmentation allows a company to efficiently focus resources and efforts by avoiding those parts of the market it cannot satisfy well, thereby avoiding unwieldy competition. a. True   b. False    ANSWER: POINTS:    DIFFICULTY:   True   1   Moderate    LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer   CB&C Model Marketing Plan  Bloom's: Knowledge   Test Bank for Consumer Behavior 2nd Edition by Kardes Full Download: http://downloadlink.org/product/test-bank-for-consumer-behavior-2nd-edition-by-kardes/  Full all chapters instant download please go to Solutions Manual, Test Bank site: downloadlink.org  4. The ultimate goal of market segmentation is better serving the consumer while improving profitability. a. True   b. False    ANSWER:   POINTS:   True   1    DIFFICULTY: Easy    LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer   CB&C Model Marketing Plan  Bloom's: Knowledge  5. One key assumption that underlies market segmentation is consumer preference homogeneity.   a. True   b. False    ANSWER: POINTS:    DIFFICULTY:   False   1   Moderate    LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer   CB&C Model Product  Bloom's: Knowledge  6. If all humans were the same in their preferences and behaviors, market segmentation would not be needed.   a. True   b. False    ANSWER: POINTS:    DIFFICULTY:   True   1   Moderate    LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer   Bloom's: Knowledge    7. A target market is simply the segrnent(s) toward which a finn's marketing efforts are directed.   a. True   b. False    ANSWER:   POINTS:   True   1    DIFFICULTY: Easy    LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Marketing Plan CB&C Model Promotion  Bloom's: Knowledge  8. Targeting is the process of communicating with our market segments through the use of marketing mix variables in such a way as to help consumers differentiate our product from our competition.   a. True   b. False    ANSWER:   POINTS:   False   1    DIFFICULTY: Easy    LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Marketing Plan CB&C Model Promotion  Bloom's: Knowledge  9. The four elements of the marketing mix are product, price, position, and place. a. True   b. False    ANSWER:   POINTS:   False   1    DIFFICULTY: Easy    LEARNING OBJECTIVES: COBE.KARD.11.02.01- 02.01    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Marketing Plan CB&C Model Product  CB&C Model Promotion  Bloom's: Knowledge    10. One unfortunate consequence of market segmentation is that consumers spend more time in search, evaluation, and  purchase activities.   a. True   b. False    ANSWER: POINTS:    DIFFICULTY:   False   1   Moderate    LEARNING OBJECTIVES: COBE.KARD.ll.02.02- 02.02    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer   CB&C Model Marketing Plan  Bloom's: Knowledge  11. Market segmentation benefits consumers and has increased society's standard ofliving.   a. True   b. False    ANSWER: POINTS:    DIFFICULTY:   True   1   Moderate    LEARNING OBJECTIVES: COBE.KARD.ll.02.02- 02.02    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer   CB&C Model Marketing Plan  Bloom's: Knowledge  12. Market aggregation is the opposite of market segmentation.   a. True   b. False    ANSWER:   POINTS:   True   1    DIFFICULTY: Easy    LEARNING OBJECTIVES: COBE.KARD.ll.02.03- 02.03    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer   CB&C Model Marketing Plan  Bloom's: Knowledge    13. Market aggregation strategies ignore differences among different groups of consumers.   a. True   b. False    ANSWER:   POINTS:   True   1    DIFFICULTY: Easy    LEARNING OBJECTIVES: COBE.KARD.ll.02.03- 02.03    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer   CB&C Model Marketing Plan  Bloom's: Knowledge  14. Jungle Jim's International Market, featured in your readings, uses a market aggregation strategy.   a. True   b. False    ANSWER: POINTS:    DIFFICULTY:   False   1   Moderate    LEARNING OBJECTIVES: COBE.KARD.ll.02.03- 02.03    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Marketing Plan CB&C Model Product  CB&C Model Promotion  Bloom's: Knowledge  15. A market segment must have more than one  person.   a. True   b. False    ANSWER:   POINTS:   False   1    DIFFICULTY: Challenging  LEARNING OBJECTIVES: COBE.KARD.ll.02.03- 02.03    NATIONAL STANDARDS: United States- BUSPROG: Analytic:- BUSPROG: Analytic   STATE STANDARDS: TOPICS:   KEYWORDS:   United States - NONE - DISC: Individual Dynamics - Individual Dynamics  AACSB Reflective Thinking Skills CB&C Model Customer   CB&C Model Marketing Plan  Bloom's: Comprehension
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