Tom Brannan a Practical Guide to Integrated Marketing Communications Marketing in Action 1995

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  A Practical Guide to Integrated MarketingCommunications  Marketing in ActionSeries Series Editor: Norman Hart In producing this series, the advice and assistance has beensought of a prestigious editorial panel representing the principalprofessional bodies, trade associations and business schools.The Series Editor for the Marketing in Action books is NormanHart who is a writer of some ten books himself. He currently runshis own marketing consultancy, and is also an international lectureron marketing, public relations and advertising at conferences andseminars. ALSO IN THIS SERIES Creative Marketing Communications, Daniel Yadin The Effective Use of Sponsorship,  David Wragg Getting the Best from Agencies (and Other Outside Services) ,Geoffrey Smith  How to Produce Successful Advertising,  A D Farbey Successful Product Management, Stephen Morse Introduction to Marketing,  Geoff Lancaster and Paul Reynolds Relationship Marketing,  Merlin Stone, Neil Woodcock Branding,  Geoff Randall Introduction to International Marketing,  Keith Lewis and MatthewHousden Business Market Research,  Leslie Gofton and Mitchell Ness Direct Marketing,  Margaret Allen Getting the Best from Agencies and Other Outside Services, GeoffreySmith Strategic Marketing, Planning and Evaluation,  Geoff Lancaster andLester Massingham  A Practical Guide to Integrated MarketingCommunications Tom Brannan Series Editor: Norman Hart

Appendix a Bi

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Leg Eth VII

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