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Test bank for consumer behavior 11th edition by schiffman and wisenblit

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Chapter 12 Subcultures and Consumer BehaviorTest Bank For Consumer Behavior 11th Edition by Schiffman and Wisenblit Link download full:…
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Chapter 12 Subcultures and Consumer BehaviorTest Bank For Consumer Behavior 11th Edition by Schiffman and Wisenblit Link download full: https://getbooksolutions.com/download/test-bank-forconsumer-behavior-11th-edition-by-schiffman-and-wisenblit 1) In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller that consist of people who are similar in terms of their ethnic origin, customs, and ways of behavior. 1. 2. 3. 4. 5.A) micromarkets B) individual markets C) mass markets D) subcultures E) microsocietiesAnswer: D Diff: 1 Skill: Concept Learning Obj: 12.1: To understand the subcultures within the United States and their relationships to American culture. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Reflective thinking 2) Ethnicity, religion, race, and age are examples of sociocultural and demographic variables upon which is/are based. 1. 2. 3. 4. 5.A) societal analysis B) cross-national cultural analysis C) societal classifications D) subcultural divisions E) cultural classificationsAnswer: D Diff: 1 Skill: Application Learning Obj: 12.1: To understand the subcultures within the United States and their relationships to American culture. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Application of knowledge 3) Members of a specific possess beliefs, values, and customs that set them apart from other members of the same society. 1. 2. 3. 4. 5.A) subculture B) demographic C) trait D) race E) ideologyAnswer: A Diff: 1 Skill: Concept Learning Obj: 12.1: To understand the subcultures within the United States and their relationships to American culture. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Reflective thinking 4) A distinct cultural group that exists as an identifiable segment within a larger, more complex society is known as a(n) . 1. A) trait 2. B) subculture3. C) race 4. D) religion 5. E) ideology Answer: B Diff: 1 Skill: Concept Learning Obj: 12.1: To understand the subcultures within the United States and their relationships to American culture. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Reflective thinking5) When discussing subcultures, it is important to note that each individual could be a member of . 1. 2. 3. 4. 5.A) either the dominant culture or a subculture B) one subculture only C) two subcultures only D) four subcultures at the most E) many subcultures, as there is no limitAnswer: E Diff: 2 Skill: Concept Learning Obj: 12.1: To understand the subcultures within the United States and their relationships to American culture. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Reflective thinking6) The proportion of non-Hispanic/Caucasian whites in the U.S. population is projected to over the next several decades. 1. 2. 3. 4. 5.A) increase B) decrease C) diffuse D) remain at same level E) dramatically riseAnswer: B Diff: 3 Skill: Concept Learning Obj: 12.1: To understand the subcultures within the United States and their relationships to American culture. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 7) Subcultures are . 1. 2. 3. 4. 5.A) mutually exclusive in terms of membership B) a hindrance to market segmentation C) dynamic and evolving D) vastly different in values and beliefs from dominant American culture E) staticAnswer: C Diff: 2 Skill: Concept Learning Obj: 12.1: To understand the subcultures within the United States and their relationships to American culture.Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Reflective thinking8) In the United States, percent of the American population is foreign born. This shows how important nationality subcultures are. 1. 2. 3. 4. 5.A) 7 B) 13 C) 19 D) 25 E) 31Answer: B Diff: 3 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments9) Queens County (one of the five boroughs that make up the City of New York) is one of the most multicultural counties in America, where percent of its residents were born outside the United States. 1. 2. 3. 4. 5.A) 26 B) 36 C) 46 D) 56 E) 66Answer: C Diff: 3 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 10) When it comes to consumer behavior, ancestral pride associated with is manifested most strongly in the consumption of ethnic foods, in travel to the “homeland,� and in the purchase of numerous cultural artifacts. 1. 2. 3. 4. 5.A) age subcultures B) nationality subcultures C) race subcultures D) religious subcultures E) gender subculturesAnswer: B Diff: 2 Skill: Application Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 11) The three primary ethnic subcultures in America, in order from most populous to least populous, are . 1. A) Asian Americans, African Americans, and Latinos or Hispanics2. 3. 4. 5.B) Asian Americans, Latinos or Hispanics, and African Americans C) African Americans, Asian Americans, and Latinos or Hispanics D) African Americans, Latinos or Hispanics, and Asian Americans E) Latinos or Hispanics, African Americans, and Asian AmericansAnswer: E Diff: 1 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments12) The Hispanic American market is an example of which subculture? 1. 2. 3. 4. 5.A) social class B) ethnic C) race D) religious E) genderAnswer: B Diff: 2 Skill: Application Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments13) Ethnic clothing, art, music, and foreign-language newspapers are examples of that can be associated with nationality subcultures. 1. 2. 3. 4. 5.A) cultural artifacts B) loyalty drivers C) ambassadors D) fixation products E) cross-cultural bridgesAnswer: A Diff: 3 Skill: Application Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 14) Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts. This is an example of a subcultural characteristic based on . 1. 2. 3. 4. 5.A) age B) ethnicity C) religion D) geographic region E) genderAnswer: B Diff: 3 Skill: Application Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior.Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments15) In contrast to other American population segments, Hispanic Americans are . 1. 2. 3. 4. 5.A) more religious B) more populous C) more patriotic D) younger E) more highly educatedAnswer: D Diff: 2 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 16) Which of the following is true of Hispanic-American households? 1. A) Hispanic Americans tend to be members of smaller families. 2. B) Hispanic Americans are less likely to live in an extended family household. 3. C) Hispanic American households are less likely to contain children. 4. D) Hispanic Americans spend more time caring for their children. 5. E) The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America. Answer: DDiff: 2 Skill: Application Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments17) Despite the various countries of origin of Hispanic Americans, this subcultural group is often considered as a single market based on . 1. 2. 3. 4. 5.A) age B) nationality C) geographic location D) religion E) languageAnswer: E Diff: 2 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments18) constitute the largest Hispanic subcultural group. 1. A) Cubans2. 3. 4. 5.B) Dominicans C) Nicaraguans D) Puerto Ricans E) MexicansAnswer: E Diff: 2 Skill: Application Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 19) In relation to consumer behavior, less acculturated Hispanic consumers . 1. 2. 3. 4. 5.A) prefer well-established brands B) traditionally shop at large grocery chains C) are price- rather than fashion-conscious when it comes to clothing D) prefer frozen to fresh or prepared food items E) tend to be impulse buyersAnswer: A Diff: 3 Skill: Application Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments20) In relation to consumer behavior, less acculturated Hispanic consumers . 1. 2. 3. 4. 5.A) prefer new, undiscovered brands B) traditionally shop at bodegas C) are price- rather than fashion-conscious when it comes to clothing D) prefer frozen to fresh or prepared food items E) tend to be impulse buyersAnswer: B Diff: 3 Skill: Application Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments21) In relation to consumer behavior, young female Hispanic consumers than non-Hispanic females. 1. 2. 3. 4. 5.A) prefer new, undiscovered brands more B) traditionally shop at large grocery chains more C) are more price- rather than fashion-conscious when it comes to clothing D) prefer frozen to fresh or prepared food items more E) have a higher need for uniquenessAnswer: E Diff: 3 Skill: Application Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior.Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 22) From a marketing viewpoint, the best way to target the Hispanic market is on the basis of the group’s . 1. 2. 3. 4. 5.A) Spanish surname B) Spanish spoken at home C) country of family ancestry D) country of origin E) personal ethnic identificationAnswer: E Diff: 3 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments23) African American consumers currently have a purchasing power estimated to have reached . 1. 2. 3. 4. 5.A) $500 billion B) $700 billion C) $900 billion D) $1 trillion E) $1.5 trillionAnswer: D Diff: 2Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 24) Generally, the consumption habits of African American consumers are a function of their rather than their . 1. 2. 3. 4. 5.A) ethnicity; brand loyalty B) social standing; ethnicity C) ethnicity; convenience D) convenience; ethnicity E) ethnicity; social standingAnswer: B Diff: 3 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 25) What is the fastest-growing American minority? 1. 2. 3. 4. 5.A) African Americans B) Asian Americans C) Hispanic Americans D) Pacific Islanders E) Russian AmericansAnswer: BDiff: 2 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 26) What is the most striking characteristic of Asian Americans? 1. 2. 3. 4. 5.A) high level of educational attainment B) common language C) homogeneity D) high concentrations in rural areas E) low median household incomesAnswer: A Diff: 2 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments27) Relative to Hispanic and African American households, Asian American households are more likely to . 1. A) have more buying power as a segment 2. B) have Internet access 3. C) be similar to each other4. D) prefer English language ads 5. E) have low incomes Answer: B Diff: 2 Skill: Application Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 28) Which of the following is true of the consumer behavior of African American consumers? 1. A) African American consumers prefer generic products. 2. B) African Americans are not brand loyal. 3. C) African Americans tend to buy high fashions and name brands as “signals of their success.� 4. D) African American teens spend less on clothing and fine jewelry than other U.S. teens. 5. E) African Americans tend to make fewer trips to the grocery store during the course of the week. Answer: C Diff: 2 Skill: Application Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments29) Which of the following is true of African Americans in relation to marketing and media? 1. A) African American adults tend to place a great deal of trust in African American-centric media. 2. B) Major advertisers targeting the African American market find specialized agencies to provide no benefit over general advertising agencies. 3. C) Personal grooming and food products targeted to African Americans are best advertised through mass media. 4. D) African Americans typically spend less time watching television than Caucasians. 5. E) Few African Americans believe that most advertising is targeted to white people. Answer: A Diff: 3 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments30) On a percentage basis, which of the following is the fastest-growing American minority? 1. 2. 3. 4. 5.A) African Americans B) Hispanic Americans C) Latin Americans D) Asian Americans E) Eastern European AmericansAnswer: D Diff: 2 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 31) are considered to be largely family oriented, highly industrious, and strongly driven to achieve a middle-class lifestyle. 1. 2. 3. 4. 5.A) African Americans B) Hispanic Americans C) Latin Americans D) Asian Americans E) Eastern European AmericansAnswer: D Diff: 2 Skill: Application Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 32) The largest Asian American subsegment is the nationality. 1. A) Indian 2. B) Chinese 3. C) Japanese4. D) Korean 5. E) Vietnamese Answer: B Diff: 2 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments33) The subculture that is furthest from being homogeneous is the subculture. 1. 2. 3. 4. 5.A) African American B) Hispanic American C) Asian American D) Mexican American E) Pacific IslanderAnswer: C Diff: 2 Skill: Concept Learning Obj: 12.2: To understand the influence of nationality and ethnicity subcultures on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments34) are the fastest-growing religious affiliation in America. 1. 2. 3. 4. 5.A) Roman Catholics B) Presbyterians C) Baptists D) Born-again Christians E) MuslimsAnswer: D Diff: 2 Skill: Concept Learning Obj: 12.3: To understand the impact of religious affiliations on consumer behavior. Learning Outcome: 14: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior AACSB: Diverse and multicultural work environments 35) Protestant denominations, Roman Catholicism, and Judaism are th

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