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MS Challenge Walk. Fundraising & Training Guide. 3 days. 50 miles. register at MSnewengland.org. September 11-13, 2009 Cape Cod, Massachusetts

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MS Challenge Walk Fundraising & Training Guide 3 days. 50 miles. register at MSnewengland.org September 11-13, 2009 Cape Cod, Massachusetts Welcome Congratulations and thank you for accepting the challenge!
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MS Challenge Walk Fundraising & Training Guide 3 days. 50 miles. register at MSnewengland.org September 11-13, 2009 Cape Cod, Massachusetts Welcome Congratulations and thank you for accepting the challenge! The MS Challenge Walk may be the greatest journey you will ever take - unlike anything you ve ever experienced before. The MS Challenge Walk is a three-day, 50-mile experience that tests your strength and your spirit, and makes an extraordinary difference in the lives of the 400,000 people who have multiple sclerosis. Past MS Challenge Walkers tell us that when they ve completed the challenge and return home, they do so with an inextinguishable passion for living, a renewed sense of purpose and many new friends. The MS Challenge Walk is about reaching beyond your limits: physically and philanthropically. The MS Challenge Walk is not a race; it is a journey of love, compassion, determination and support. Through your hard work in training and fundraising, you will experience something that defies explanation your personal best your gold medal shared with everyone else who Accepted the Challenge. You ve already taken your first step toward completing the Challenge by registering. Now, it s our turn to help you in this journey. We have a knowledgeable team of Challenge Mentors waiting to assist you with your every need. Please, don t hesitate to ask any of our Challenge Mentors about any of the material covered in this guide. We re here to help YOU! This past weekend was an amazing experience and I can t wait to do it again next year. Comment of a past MS Challenge Walker Page 1 Table of Contents Page 1 Page 2 Page 3 Page 4 Page 5 Page 6-10 Page 11 Page Page 30 Page Page 34 Page 35 Page 36 Welcome Table of Contents Walk Headquarters Information The Movement Share the Experience! Fundraising Strategies Donation Tracking Sheet Training The Route Event Policies For Your Safety What to Pack Preliminary Schedule MS Challenge Walk Vocabulary Crew: A group of dedicated individuals that travel with the walkers for 3 days supporting the MS Challenge Walk. Please note: crew members pay a fee of $75 to participate. This is to help underwrite the housing & meal cost. Volunteer: Dedicated person who gives a hand for an hour or a day to help with the MS Challenge Walk. Day 1: Friday, September 11 Day 2: Saturday, September 12 Day 3: Sunday, September 13 Water Stops: Stops along the route with volunteers and water. Rest Stops: Stops along the route loaded with snacks, water, sports drink, & lots of cheery volunteers. SAG: (Support and Gear Wagons) Support vehicles that will be along the route each day of the challenge. They are there for your safety, and to assist you should you need to be taken to the next rest stop or finish. Fundraising Kit: Another tool to help you with your fundraising. Page 2 Challenge Walk Headquarters National MS Society 101A First Avenue, Suite 6 Waltham, MA Phone: Fax: (Monday-Friday, 9:00 am - 5:00 pm) Todd Krohne, Assoc. Director of Development, MS Challenge Walk (Direct line) Kara Kelley, Development Coordinator (Direct line) Website: We re Here to Help You The Challenge Guide is designed to give you the tools, resources and information necessary to create a successful training regimen, and to prepare you for the adventures of the MS Challenge Walk. It is your personal training journal. You will steadily be walking, step-by-step, toward a final 50-mile journey that will be both ambitious and rewarding. The MS Challenge Walk consists of over 100,000 individual steps. Your training will consist of many times that number. The National MS Society has over 50 years of expertise in the field of fundraising. You will find a fundraising tool kit, and ideas and strategies to help you get started and then succeed on another important journey: to create a world free of MS. When I started the journey, I was walking on behalf of my grandmother, who has MS. But I met so many spirited, determined people this weekend who have been touched by MS in so many ways, that I finished not only for my grandmother, but all the people living with MS. Comment of a past MS Challenge Walker Page 3 Join the Movement To create a world free of MS. Why Should You Walk? Multiple sclerosis interrupts the flow of information between the brain and the body and can stop people from moving forward in their lives. Every hour in the United States, someone is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease. Teenagers and young children can also have MS. MS affects more than 14,000 people in Massachusetts and New Hampshire, 400,000 people in the U.S., and 2.5 million worldwide. How Will My Contribution Help? The National MS Society funds more MS research, offers more services for people with MS, and provides more professional education programs and furthers more MS advocacy efforts than any other MS organization in the world. By choosing to walk in the MS Challenge Walk, you are joining thousands of people across the country to create a world free of MS. It was an amazing experience. Two thumbs up! Comment from a past MS Challenge Walker Investing your fundraising dollars wisely: 85% - Programs/Education/Support/Advocacy/Research 12% Fundraising 3% Administration Audited Fiscal Year 2007 Page 4 Share the Experience! We invite you to start a team! You will find your training and fundraising more fun by sharing it with other people. Invite some of these people along for the experience of a lifetime: Your parents, siblings, grown children, spouse Extended family members: cousins, uncles, aunts, and inlaws Friends from school (get together and go down memory lane for three days) Your exercise partner from the gym Co-workers form a company team The most important step is to ask. You will be surprised at who will want to join you on this journey when they see how committed and excited you are. One great thing about forming a team is that you don t all have to live in the same area or state. Ask friends and relatives around the nation to fundraise and train at their homes, and then join you on the day of the event. Keep each other motivated by or phone. A reunion on the day of the event adds a special memory to the MS Challenge Walk. Fundraise Together When you share the experience with one or more team members you can also share in fundraising. By joining forces to fundraise, you expand your circle of potential donors, plus you keep each other motivated to fulfill your fundraising goals. Train Together Having automatic training partners is one of the biggest perks to sharing the experience. It s much harder to bypass training and go for doughnuts when someone is waiting at the park for you. By training as a team, you can motivate and support each other every step of the way. All of you will appreciate getting in shape together. Share the Experience! Inspire Someone! Start a TEAM!! Some ideas that work well for teams: Host a Challenge Walk Party for your entire team - You can each take on a task, such as food or hosting. Set up an informational meeting at your company: invite your coworkers to be a part of your company team by donating, volunteering or walking themselves. Feel free to be creative with your events. Page 5 Fundraising Strategies The MS Challenge Walk is about thinking big - bigger and better than anything you have ever done before. You may be a little intimidated by the thought of raising $1,500, but it s much easier than it sounds. Thousands of walkers have succeeded in raising much more than their pledge goal. You can too. When you focus on a mission, people want to help you. We are here to help you as well. Five steps for successful fundraising: 1. Do not procrastinate. Start your fundraising now! Successful fundraising is intentional, planned and intelligently executed. 2. Determine your goal. The MS Challenge Walk is about thinking big! The higher the goal you set, the more money you will raise. Set a date to achieve your goal. 3. Develop a plan. Start a calendar, and take your pledge goal and break it down into smaller goals. Then schedule due dates on your calendar. Each walker will raise at least $1,500 and it must be paid by August 21, Follow through This is a critical step in fulfilling your goal. Following through is the KEY! After you send out a letter, call the recipients to make sure they received your letter and to see if you can count on their support. After someone makes a pledge, send a thank you note. Give your donors updates on your fundraising and training progress. In addition, invite them to celebrate with you at the finish line on Sunday. 5. Inspire others to share in your commitment. You re accepting the challenge on behalf of the 400,000 people with MS in the United States. You are not asking for the contribution for yourself, you are asking on behalf of the National MS Society and all people with MS. Page 6 Fundraising Strategies Open your address book today. To whom do you send holiday cards? Who is in your Rolodex or contact list? Make a list of every person you know, the obvious (friends and family) and the not-so-obvious (neighbors, former acquaintances, business associates, club members, team members, alumni associates, etc.). You have just created your donor list. Now select a fundraising campaign that will work best for you. 1. Traditional Letter Campaign We ve made it easy for you! We ve put together a GREAT fundraising kit that will give you the tools for your letter campaign. You can find this kit included in your welcome packet. 2. On-line Letter Campaign - is a great way to send out fundraising letters and we make it easy for you. Here are some of the on-line features: Personalize and send the pre-written Fundraising Letter Send the letter to everyone in your address book Create a quick and easy personal web page 5 money turn-in envelopes with the National MS Society s address Please Note: If you register on-line, make sure to create a user name and password, otherwise you will not be able to use the fundraising tools available on-line. If you do not have a user name and password, please contact the National MS Society, Central New England Chapter See Page 3. Somehow, someway, someday there will be a cure for multiple sclerosis and we can all laugh, joke, hug, and cry and say we were an important part of that wonderful day. Comment of a past MS Challenge Walker Page 7 Fundraising Strategies 3. Challenge Parties A Challenge Party is an opportunity for you to invite your friends, family and coworkers for a one-hour fundraising meeting or party. The goal of this party is to introduce your friends and family to your adventure and to obtain their support. You can host this event at your home, work, church or club. Make the event fun and powerful. Tips for a successful Challenge Party Invite everyone! Ask your family, friends, neighbors and coworkers. Everyone loves a party. Let your attendees know up front that you will be asking for a donation at the party. Remind them to bring a check or credit card. Ask the Society for help We will provide you with a video, and may even be able to send a staff member to your party to make a presentation. Follow-up on your invitations remind people to come to the party. Ask attendees to join you on a team first, and if they can t do that, ask for a donation. At the end of the night, announce how much was raised. Make a big deal out of it and leave your guests feeling dizzy with excitement. After the party make sure to thank everyone who attended and donated. Ask everyone who was unable to attend to donate. I m walking because I can! I m walking after 16 years of MS. I manage it from a wellness perspective, and this was another test of my belief. If I can do this, I can do anything! Comment from past MS Challenge Walker For further information on hosting a Challenge Party, please contact The National MS Society, Central New England Chapter See page 3. Page 8 Fundraising Strategies 4. Course Pilot Financial A Win, Win, Win Opportunity... The National MS Society, Course Pilot Financial, and You Are Creating a World Free of MS Together. Course Pilot Financial, an independent fee-only investment advisory firm, and the National MS Society are excited to announce a revolutionary fund raising partnership designed to enhance your ability to raise money for a cure. This new opportunity is sure to be a powerful tool for your fundraising efforts as you work toward your personal or team goals in the coming season and beyond. The concept is simple: professional investment advice for you (or a loved one or friend), a continuous source of funding for the National MS Society; and new clients for Course Pilot Financial. The process is as easy as 1, 2, 3. So take advantage of the offer today and be sure to share news with your donor community and people you care about. Step 1. Contact Course Pilot Financial today to schedule a free, no obligation, advisory interview for you or someone you know who is looking for professional investment advice. Step 2. If Course Pilot Financial is the right advisory firm for you, engage their services. Step 3. Course Pilot Financial will donate 25% of the net advisory fees generated by your relationship to the National MS Society for as long as you are a client, or until a cure is found. Course Pilot s donation goes directly into your personal or team fund raising account. Take the first step, contact Course Pilot Financial today to schedule your advisory interview. Course Pilot Financial 1900 West Park Drive, Suite 280 Westborough, MA Notes: 1. Course Pilot Financial is a Registered Investment Advisor in the state of Massachusetts. Non- Massachusetts residents may not be eligible for this offer. Please contact us to discuss your eligibility. Please consult our Form ADV Part II and Schedule F for the full details of our services and fees. 2. In situations where Course Pilot Financial manages client assets, the portfolio management fee will be netted from the overall advisory fee and donations will be made based on this net figure. 3. The National MS Society and Course Pilot Financial do not guarantee any financial performance or increase in funds associated with this offer. Investors should consider their objectives and the risks associated with any investment opportunity. Page 9 I view this offer as a classic case of doing well by doing good. When I learned of my Aunt s diagnosis last year I wanted to help. Like many people I made an out of pocket donation to the National MS Society to show my support. But, I still felt I should do more. Then I had one of those Ah HA! moments. What if we partner with the National MS Society and offer to donate a portion of our fee. We would have to spend that money on advertising and marketing efforts anyway to reach new clients, why not reach out to a committed community and make donations to their cause in proportion to their response. I think we are on to something here. Michael Langford II, President of Course Pilot Financial. Fundraising Strategies 5. Go Corporate Ask your company to sponsor you. Some companies offer matching gift programs for contributions made by employees. If they do, contact your human resource director for more details and bring it to the attention of the employees. Put up posters and signs promoting the MS Challenge Walk. Display a chart showing your training and fundraising progress. Hold a contest to see which department can raise the most pledges. 6. Ask Big Put together a list of potential major donors; those who can donate $500 and over. These may be business associates, your employer or acquaintances in lofty positions. You may want to meet one-on-one, perhaps over lunch or dinner. 1. Call each potential major donor to schedule a meeting or lunch/ dinner. 2. Be bold. Contact people you don t know but who are able to make large donations. 3. Write a script of the things you want to cover during your meeting. Be enthusiastic and passionate. 4. Meet your prospects and ask for a donation face to face. 5. Regardless of the outcome, send a thank you note after the meeting. 6. Stay in touch! Send progress letters to all donors and non-donors. Ways to Thank your Donors Always send a thank you note to anyone who donates and/or attends a lunch/dinner or Challenge party. Think of thoughful individualized ways to thank your donors that has individual meaning to them. Send photos, poems, or anything creative. Create and send a newsletter with updates. Mention names of team members and supporters. Invite donors to volunteer, work on the crew or come to the closing ceremony. Send weekly messages updating your progress. Page 10 Donation Tracking Use this sheet to keep track of fundraising letters mailed, amount contributed, and thank you letters sent. This sheet is for your records only; we do not need this back. Donor s Name Ask Letter Sent on: Amount Received: Thank you Sent Page 11 Training for the MS Challenge Walk The spirit and adventure of the MS Challenge Walk experience begins not on the first day of the event but the moment you begin training for it. The training process is a journey unto itself that will reward you with better health and fitness, greater calmness and energy in your daily life, more selfconfidence, and more fun in the three-day, 50-mile MS Challenge Walk. This training module is designed to provide all the information you need to prepare for this event in an easy-to understand format. It covers essential gear, walking technique, building fitness, sports nutrition and other important topics. You will find this module to be an invaluable resource in your preparations for the Challenge. Get ready for the experience of a lifetime! Initial Fitness Assessment The starting point of the training process is different for individual walkers. For example, a 25-year-old who has exercised consistently since childhood will begin the training process at a higher level than a 45-year-old who recently quit smoking. Before beginning this or any other training program, it is important that you assess your present state of health and fitness so that you may begin with a level of training that is tailored to your capacity. If you are in good health and have been exercising, you will most likely be able to begin the eight-week training program detailed in the table below. In any case, your first week of training should contain a walking volume that is roughly equivalent to, or just slightly more than, the average amount of exercise you have performed in recent weeks. Consult a doctor before beginning your walking program if you are older, sedentary, overweight, or have diabetes, high blood pressure, a heart condition, are pregnant, or have any injury or health condition or risk factor that may affect your ability to safely handle the rigors of a walking program. ADVISORY BOARD Bob Anderson Author of Stretching, one of the best-selling exercise books of all time (www.stretching.com), and co-author of Getting In Shape. Kimberly Brown, R.D. Well-known sports nutritionist com). She is the staff sport nutritionist for Triathlete magazine and a top-level amateur endurance athlete. Curt Clausen Three-time U.S. Olympian in race walking and bronze medal winner in the 1999 World Outdoor Championships 50K Walk. Matt Fitzgerald Managing editor of PoweringMuscles.com and frequent contributor to many national sports, health, and fitness magazines. Dave McGovern A member of the U.S. National Race walking Team and winner of 13 National Championship titles. He has authored th
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