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           Literature review; THE EFFECTS OF SOCIALMEDIA ON STUDENT PERFORMANCE   January 1, 2017   Literature Reviews , Social Media Literature review This research e�ort is targeted at nding the e-ects of social media on students’ performance.Therefore, the literature review discusses the rel-evant research that is useful to the objectives of this research project. Several research studies in-vestigating the topic under review are found tobe very recent. Since most of the innovative fea-tures o�ered by social media platforms like Face-book, Twitter, LinkedIn and many others are notthat old and the phenomenon of the use of these media has boosted recently with the intro-duction of revolutionary features and platforms,a volume of recent research on its e�ects on stu-dents’ academic performance is available. Mostof the studies chosen have been published in thepast four to ve years.Tess (2013) presents a very comprehensive liter-ature review paper regarding the role of social Advertise-ment   ing sites on students’ performance, Tess (2013)again nds a variety of diverse correlations exist-ing in the literature. Some studies nd signi-cantly negative correlation between students’ re-sults and use of social media while others ndno correlations or weak correlations. Even a fewstudies come up with positive correlations al-though not very signicant. Interestingly, thenegative correlations between SNS’s usage andpoor performance have been associated withpersonality traits or other behavioral or psycho-logical aspects rather than solely with the use of these platforms.Rouis, Limayem, & Salehi-Sangari (2011) investi-gate the e�ects of using Facebook on academicperformance of undergraduate students at LuleaUniversity of Technology Sweden in relation totheir personality traits. The proposed researchmodel tests how Facebook usage e�ects perfor-mance of students with di�erent personalitytraits. In addition the research tries to justify therelationship among the three i.e. Facebook us-age, personality traits and academic perfor-mance. Their analysis of 239 students’ data re-veals very signicant results. This research es-tablishes that using Facebook has strong nega-tive impact on academic performance of stu-dents with extrovert personalities. However, fac-tor of self-regulation among students greatly re-duces this negative impact as they have highlevel of e�ective self-control while using socialmedia platforms. Cognitive absorption, whichdenes extent of deep involvement, is anotherpersonality factor taken into consideration whileundertaking this research.Petition to the Presi-dent” by Leo Szilard’sand co-signers (Anal-ysis)November 14,2017Human’s Pursuit of Perfection inHawthorne’s “TheBirthmark”Novem-ber 14, 2017The Merchant of Venice: A ProblemPlayNovember 14,2017“Passion of the Shep-herd for the love of her life”November14, 2017Literary Article Re-view: “Now We AreFive” by DavidSedarisNovember14, 2017    duration of social media usage. However, theyadd that level of cognitive absorption is in turndened by self-control and other personality fac-tors. While multitasking skills do nothing to re-duce frequency and use of social media amongstudents, they moderate the e�ects of social me-dia on students’ performance by tuning the cog-nitive absorption. Junco, R. (2012) investigates the impact of Face-book being a social medium on students’ perfor-mance on academic courses. The research ana-lyzes data from 1839 respondents studying 4years degrees in residential institutes of north-eastern USA to nd trends on frequency of Face-book visits and activities, time spent on Face-book, time spent on class preparation and aca-demic grades of the students under research.Analysis of the collected data reveals that timespent on Facebook and frequency of visitingFacebook are negatively related to students’ per-formance in terms of their GPA. However, thereis slightly negative correlation between timespent on this widely used social medium and thetime spend in studying for class. He further addsthat although time spent on social media andacademic performance are negatively correlatedbut, this relationship in real world scenariosdoes not seem to be a major hurdle in academicsuccess. Junco R. (2012) emphasizes a further investiga-tion into the issue to nd some more variableslike focus and intervention that may be stronglyrelated to academic performance. The negativecorrelation between Facebook usage and aca-demic outcomes may be justied by some nega- Literature review;E�ects of Face-book on Stu-dents’ AcademicperformanceResearch Essay:The E�ects of So-cial Media on Stu-dent Perfor-manceEthics of SocialMedia Applica-tion PaperEssay: Social Me-dia We’re NotConnected, We’ve Just MASTEREDLONELINESS    related to improved academic performancewhile others contribute to lower academic re-sults.Ul Haq & Chand (2012) investigated the usageand popularity of famous social media network(Facebook) among university students with spe-cial focus on the gender based comparison andthe impact of the selected social medium ontheir academic performance. The two re-searchers evaluate the pattern and frequency of Facebook use among university students whilefocusing gender di�erences and student opinionabout the impacts of this medium on academicperformance. The research analyzes a randomsample of 384 respondents including an equalmix of males and females. The respondents be-long to undergraduate, graduate and postgradu-ate programs with a mean age of 21 years.Research analysis shows that Facebook isequally popular among male and female stu-dents of the university under study. It is inferredfrom the research that majority of the users(61%) agree that this social medium has adversee�ects on their academic performance. Furtheranalysis reveals that among these 61%, majorityof the respondents were male. In addition to ad-verse e�ects of Facebook on academic perfor-mance, there was also an opinion that use of Facebook makes it hard for them to perform thebest on their career performance. However theresearcher feels that the later opinion is not veryclear and established and needs further investi-gation.Hamat, Embi, & Hassan (2012) studied the use of  
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