garment manufacturing business plan.docx

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    FINANCIAL SERVICES PROJECT GARMENT MANUFACTURING BUSINESS PLAN PRESENTED BY  –   SHREY NARULA (5044) BCOM LLB (H) 5 TH  SEMESTER AMITY LAW SCHOOL, NOIDA AMITY UNIVERSITY, U.P  1 Contents 1. Introduction 2 2. Product overview of the market 3 3. Industry analyses 4 4. Market Summery 5 Market Demographics 5 Market Needs 5 Market Trend 6 Market Growth 6 5. Competitor’s analysis 7  6. SWOT Analysis 10 Strengths 10 Weaknesses 11 Opportunities 11 Threats 11 7. Key to Success 12 8. Marketing research & Information 12 9. Marketing Strategy 13 Mission 13 Marketing Objectives 13 Target Marketing 14 Positioning 15 Marketing Mix 16 Marketing Research 16 10. Open rational Plan 17 11. Sales Promotion 17 12. Financials, Budgets, and Forecasts 18 Sales Forecasts 18 Expense Forecasts 18 13. Controls 19 Implementation Milestones 19 Marketing Organization 19 14. Conclusion 19 15. Reference 20   2 Introduction: Marketing plan: A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation Of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan Without a sound strategic foundation is of little use. Definition and example: A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing Efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The Last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In Most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead. The marketing process model: This marketing plan is concerned with the development of strategies that are based on the planning Term’s  measurement of the market and perceptions of managerial expectations and organizational capability. Various tools and terms are used for medium term planning marketing strategy under this  process: Figure: The strategic marketing planning process  3 This report is structured to discuss the following: Analyze the situation Set the realistic objectives Generate ideas and develop sensible strategies Choose different tactics to support strategies Implementation the strategies with action plan Control, monitor, measure, report and adjust. Marketing Audit / Current Situation: Marketing audit is identified as a crucial part of a professional marketing  planning process. It is nothing but an analysis to find out the past and present situation of an organization. There are various internal and external factors which influences the comp any’s current situation. For this reason marketing audit describes those factors so that we can make decision what will be our strategy for making effective marketing plan. Product overview of the market: The RMG industry is the only multi-billion-dollar manufacturing and export industry in Bangladesh. Whereas the industry contributed only 0.001 per cent to the country’s total export earnings in 1976, its share increased to about 75 per cent of those earnings in 2005. Bangladesh exported garments worth the equivalent of $6.9 billion in 2005, which was about 2.5 per cent of the global total value ($276 billion) of garment exports. The country’s RMG industry grew by more than 15 per cent per annum on average during the last 15 years. The foreign exchange earnings and employment generation of the RMG sector have been increasing at double-digit rates from year to year.


Apr 16, 2019
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