Filcro Media Staffing Affiliate Sales Staffing for the Media Industry by Fil

Media Affiliate Sales, Affiliate Marketing & Affiliate Relations Executive Recruitment The affiliate market is exceptionally competitive and the variable dynamics of the affiliate relationship are constantly changing based on media platform integration, technology, legislation, genre competition, subscriber / ratings fluctuations, multicast and multiplex issues. Filcro Media Staffing recruits the proper affiliate executives to represent affiliate relations, affiliate marketing and affiliate sales interests to key decision makers essential to distribution, growing an audience and ultimately advertising sales, syndication and subscriber growth. Filcro Media Staffing recruits honed affiliate sales, affiliate relations and affiliate marketing executives with strong tactical and strategic capabilities, based on your specific needs.
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    Filcro Media Staffing Broadcasting Executive Search Reviews   Media Affiliate Sales, Affiliate Marketing & Affiliate Relations Executive Recruitment The affiliate market is exceptionally competitive and the variable dynamics of the affiliate relationship are constantly changingbased on media platform integration, technology, legislation, genre competition, subscriber / ratings fluctuations, multicast andmultiplex issues.Filcro Media Staffing recruits the proper affiliate executives to represent affiliate relations, affiliate marketing and affiliate salesinterests to key decision makers essential to distribution, growing an audience and ultimately advertising sales, syndicationand subscriber growth. Filcro Media Staffing recruits honed affiliate sales, affiliate relations and affiliate marketing executiveswith strong tactical and strategic capabilities, based on your specific needs. Programming, syndication, business affairs, advertising sales, on-air promo, broadcast legislation and cross-platformmonetization are all synergistically tied to the success of affiliate monetization. Based on the strategic and tactical weightingsought in the affiliate executive to be recruited, Filcro Media Staffing will identify, qualify, recruit and attract the proper affiliateleadership to build and expand your media brands.  At Filcro Media Staffing we draw upon twenty-five plus years of media and broadcasting executive search experience acrossmultiple media platforms. MSO, Mobile, Broadcast TV, Cable TV, Satellite TV, Radio, Telco, Digital Networks, OEM’s,Syndicators, Producers and Digital Place Based broadcasters are all part of Filcro Media Staffing’s recruitment repertoirewhen recruiting talented affiliate sales, marketing and affiliate relations executives who have the capacity to professionallyenhance your current relationships and open new distribution markets. Filcro Media Staffing was established in 1985 and is highly specialized as a focused media and broadcasting executivesearch firm that arranges rapid recruitment and confidential client-candidate introductions anywhere in the United States. Thefirm recruits, relocates and bases affiliate sales executives in New York, Los Angeles, Chicago, Atlanta, Washington DC or Miami with the same expediency and efficacy.  Affiliate relations, affiliate sales and affiliate marketing managers, directors and vice presidents are recruited within this group.  Affiliate marketing searches relevant to ideation and research are also facilitated. - Client Rosters   First Tier Cable TV Network Affiliate Marketing, Affiliate Sales and Affiliates Special Events Executive Search Reviews  Director Affiliate Marketing  Public Relations and Special Events   Based Stamford, CT - USA Search Firm Filcro Media Staffing Officer in Charge  Tony Filson, New York, NY - USA Reporting to  Human Resources, Stamford, CT - USA   Client Cable TV Network Search Director Affiliate Marketing and Affiliate Special Events Client Situation The Director of Human Resources identified Filcro Media Staffing to conduct the search based on the firm completingsimilar searches at other competing Broadcast and Cable TV Networks. The Senior Vice President of Programming was also familiar with the firm and was instrumental in conveying informationthat led to Filcro Media Staffing (FMS) being retained. Tony Filson having participated in National and Local “Affiliate Sales”“Affiliate Relations” “Affiliate Marketing” as well as National and Local “Advertising Sales” searches was fully aware of theskill sets and experience required to facilitate the Network's Affiliate and Event objectives to enhance their Local Ad Sales,Public Relations and Special Event objectives through increased affiliate distribution. Industry and Sector Inclusion Network Television BroadcastingCable TV NetworksNetwork Affiliate Sales, Marketing & Promotion Filcro Media Staffing is Retained Filcro Media Staffing Officer in Charge of Search Tony Filson was asked to commence a search in the markets surroundingStamford, CT to avoid a corporate relocation if possible. Tony Filson concurred that a suitable universe of candidates withthe appropriate Affiliate Marketing and Public Relations experience within the Network’s compensation range could beidentified in the targeted geographic. New York, New Jersey and Connecticut offered an ample “affiliate executive”population to establish a suitable search universe in a brief period of time.Filcro Media Staffing initially identified Major Network and Cable Network Affiliate and Corporate Communication executivesto establish a search universe. The uniqueness of this particular network offered great attraction possibilities. The ability todraw from outside the genre and concentrate more on effective performance within the established required skills sets wasrefreshing.  Succession plans were not required as this environment was expanding and currently attracting executives from top tobottom. Longevity and effectiveness from a tactical perspective were the client’s primary goals here.This search was handled exceptionally well by Human Resources being that a key affiliate relations executive was not yet inplace yet to participate in the interviewing process. The Director of Marketing and Public Relations as well as the regional Affiliate Sales Vice Presidents were proactive during the process and clearly stated their preferences during identificationand recruitment. The new President would not start until well after Filcro Media Staffing completed the search.The clear definitions established with the Director of Human Resources at the inception of universe compilation were keyfactors in the final tiring of candidates. No significant changes were made during the search process aside from theincreased weighting of Cable Network as opposed to Broadcast Network candidates with the appropriate affiliate marketing,PR and special event experience.The Event and Affiliate Marketing skills required offered some challenges at the onset. Being that extensive autonomy wasrequired to establish synergies on many levels, we needed an affiliate executive who could function strategically andtactically on domestic and international special event projects that were “non-traditional” based on the Network’s uniqueniche. The special events and PR responsibilities were a mix of industry and consumer concerns that are unique to thebroadcasting industry yet based on the lack of sophistication of some broadcast environments, the desired skill sets did notexist in a single person in most established networks.The diversity of the Networks programming was never an issue. The broad and unique demographic some felt would impair universe compilation from an attraction perspective never materialized and ultimately led to being a “positive” in attractingthe new director of affiliate marketing, PR and special event. Challenges facing the new Director of Affiliate Marketing, PR and Events Build value with affiliates through development of marketing tactics, promos, and local eventsDevelop affiliate marketing, PR and special event tune-in initiatives for anchor programming to generate revenuefor cable affiliates.Create high-speed access promos and VOD programsResponsible for all special event marketing, trade shows and PR for the industryLiaison between Marketing, Affiliate Sales and ProgrammingCreate / Develop Affiliate Marketing, PR and Special Event materialsManage Affiliate Marketing budgets for PR and special eventSupervise Affiliate Marketing Manager and direct reports for global events Filcro Media Staffing’s Recruitment Solution Filcro Media Staffing proceeded to Identify the best in industry affiliate executives with current or prior public relations,special events and marketing experience who excelled in similar functions on a national and international level within theassigned geographic universe we were permitted to function within.The mix of on-air, VOD and broadband experience required for the Network were key factors inour tiering of candidates. The Network was fortunate that online and VOD distribution andprogramming were revenue generators and capitalizing on their strengths was accomplished byutilizing models established with other multiplex clients Filcro Media Staffing had recruited for inthe past. However, traditional multiplex environments with a lack of commercial programmingbeing SUB driven would not suffice so we had to provide a commercial mix to assure that VODand broadband would effectively meet the advertising sales requirements too.With extensive international travel being a consideration, a proven capacity to functionautonomously while enhancing value was key. We needed an affiliate executive who was known for making things happenby presenting traditional: Value, Benefits and Advantages to clients internal and external to the organization whilecustomizing programs across multiple media platforms.The mentoring of an affiliate manager, already in place, required strong acumen within the current and targeted affiliatemarkets to optimize their efforts to MSO and station groups. Successful Director of Affiliate Marketing Recruited  A Director of Affiliate Marketing from a major group of diversified Cable TV Networks.This Affiliate Director had managed the development and execution of five (5) annual marketing,special event and public relations campaigns aimed at current and/or prospective consumer bases(national and local extensions) and managed strategic initiatives to secure distribution of networksin at-risk markets while tracking consumer trends and patterns and competitive product activity.She also created strategic revenue generating / retention driven market and public relations campaigns that were highlyeffective. Her out-of-the box promotional initiatives utilizing specially designed databases, e-mail and digital tools toincrease the perceived value of cable networks and reinforce brand positioning were known in the industry to be trendsetting at the time.Her ability to direct vendors, adverting and PR agencies and internal Creative Services while managing the cross pollinationof resources, on the development, production and fulfillment side of campaigns and evergreen materials (Internet content,brochures, premiums, direct mail, bill inserts, trade ads, product one sheets, commercial & radio spots, training materialsand local advertising sales resources) were well honed.    Filcro Media Staffing Broadcasting Executive Search Reviews  She also managed development of new launch products including all collateral materials, client notifications, consumer advertising and in-market special event coordination. As the primary liaison with divisional field staff on all corporate,programming and public relations activities she had the proven skills to function with the autonomy desired for all domesticand international programsHer development of award winning affiliate web sites and ability to create and manage execution of various MSO co-branded synergistic promotions developed to raise awareness of networks in key markets while securing launch wereproven.This affiliate marketing / PR / special event search was completed in (7) seven weeks from the date that Filcro MediaStaffing was retained. The hired executive was presented during the first (3) weeks of the search and the client companymoved quickly to secure their interests. Affiliate Relations / Sales / Marketing Group This URL: Case Histories:  TV BroadcastingMusic Television Network - Executive Search Reviews  TV Network  Affiliate Sales & Marketing   Search  Vice President Affiliate Sales and Marketing Based  New York, NY - USA Search Firm  Filcro Media Staffing, New York, NY Officer in Charge  Tony Filson, New York, NY Reporting to  President Group Client  A music TV network seeking departure from legacy media distribution and consumer music entertainmentassimilation. Looking to the future and the way music is produced, distributed, licensed and monetized across (8) eightmedia platforms, the firm retained Filcro Media Staffing to recruit an executive capable of the leading and building their  Affiliate Sales and Marketing function.
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