Business Plan.docx

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  Principles of Marketing Developing A Business Plan Submitted To: - Sir Jamal Submitted By: - Muhammad Kabeer Roll No: 42 M.com (2 Years) 1 st  Semester Quaid-E-Azam College of commerce University Of Peshawar     Nehal Foods Company Pakistan Peshawar Ring Road main G.T Road (03336377774)   Content 1.   Cover page 2.   Executive summary 3.   Vision and mission 4.   Objective 5.   Product discretion and market situation 6.   Competition and SWOT analysis 7.   Market strategy 8.   Target strategy 9.   Pricing strategy 10.   Budget   DEVELOPING A BUSINESS PLAN:- Executive Summary:  Nehal foods produces food products. Nehal foods products are manufactured and  packed under most hygienic environment, strict quality control, confirming to the highest international standards. The objective is to provide the customers with the most fresh and tasteful foods products. Nehal foods started their production since aug-29-2017 in Peshawar.   Distribution of Nehal Foods product begun in the local market of Peshawar. Nehal foods covers a variety of snakes with different tastes. That includes Nimko Mix, Mong Daal, Channa Daal and Daal Moth, Salted Slanty, Masala Slanty, Ring Slanty and Kararey Slanty. The estimated shelf life of the  product is six months at normal temperatures and up to one year.  Nehal Foods comprises of different departments working together i.e. 1 st  department work for raw material, 2 nd  one is for production in which raw material changes into finish good, 3 rd  department packs the finish goods and in last the distribution department distribute the product in market. Financial analyses show that the company will have both a positive cash flow and profit in the first year. The expected return on equity in the first year is.   Vision:- Our vision is to make people having good habit in eating. Mission:- Is to provide better quality and taste of foods through best sources. Objectives:- 1.     Provision of quality of products at low price. 2.   Offering opportunities to growth, advancement and rewarding careers in a fun safe working environment. 3.   Working to maximize profit of the sale. 4.   Working for economic growth which necessary for country economic position.   Description of Products:-  Nehal foods produces snacks with different tastes. They include Nimko Mix, Mong Daal, Channa Daal and Daal Moth. Salted Slanty, Masala Slanty, Ring Slanty and Kararey Slanty. The estimated shelf life of the product is six months at normal temperatures and up to one year. In addition to that they will produce many other types of foods like kurkuray, chips, finger chips and many other flavors.   Current Market Situation:-   Nehal foods sales their Items nimko and slanty in Rs.5 in market. Nehal foods currently working in 12 towns in KPK. The items are limited due to lack of advertising among the people. The source to produce more items is less for that company is still working on few items to make good market for future and build profitable relationships with customers. Competition:-   Foods industry is a separate entity all over the world market. So there are a lot of industries working on them and give a tough competition for a new foods industries. There are many branded foods companies like Pure Foods Company which is incorporated in April 2006. It is a food company using fruit juice processing and packaging as a stepping stone to enter into the food business which has made it one of the leading fruit juice manufacturing company of Pakistan. The others one are Hilal foods, Pak foods, Dan Pak foods etc. SWOT Analysis:-   Strength:-      In Nehal foods all the staff are highly skilled. They are expert in their work. They did all the best in their previous record and have ability to achieve the goal of industry.      In old days the Nehal foods staff work as distributer for that our staff have broad customer  base by previous relationship.      The location of company is in the best area of Peshawar for that we have more chances to make best market in next days.      The top level staff is highly professional and have experience in top companies of Pakistan.  
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