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ANALYSIS AND USE OF SOCIAL MEDIA AMONG RESEARCH SCHOLARS OF ALAGAPPA UNIVERSITY, KARAIKUDI: A CASE STUDY A.LAVANYA & K. AYYANAR

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ANALYSIS AND USE OF SOCIAL MEDIA AMONG RESEARCH SCHOLARS OF ALAGAPPA UNIVERSITY, KARAIKUDI: A CASE STUDY A.LAVANYA & K. AYYANAR
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  ANALYSIS AND USE OF SOCIAL MEDIA AMONG RESEARCH SCHOLARS OF ALAGAPPA UNIVERSITY, KARAIKUDI: A CASE STUDY A.LAVANYA & K. AYYANAR Ph.D., Research Scholar, DLIS, Alagappa University (lavanyamphil92@gmail.com) ABSTRACT The purpose of the study is to assess the usage level of Social Media by Research Scholars of Alagappa University, Karaikudi. The researcher found the questionnaire method and convenience random sampling method for collecting data more suitable for this as the study focuses on gathering data from large number of respondents representing a specific population. So, the present study adopts these methods. The researcher prepared questionnaire with 10 questions to be answered by the respondents about the level and purpose of suing social media of the 100 questionnaires distributed 88 were taken for the analysis. 60.22% of the respondents belong to female category, 25 of the respondents belong to the age group of 26-30, 63.63% of the respondents belong to the Ph.D Scholar 56, 65.90% respondents  belong to the category to Unmarried, 43.18% respondents belong to the category of Rural, 40.90% respondents belong t the using the Daily, 26.13% of the respondents using belong to the what’s app, 27.27% of the respondents belong t the frequency Google chrome, 36.36% of the respondents belong to the using Library, 43.18% of the respondents belong to the satisfaction level of Fully satisfaction. Keywords: Social Media, Future of social media, Browser, Barriers, Use of social media  1. INTRODUCTION Social Media is internet based tool for sharing and discussing information among human  beings. Social media is all about networking and networking in a way that espouses trust among  parties and communities involved. Any websites which allows users to share their contents opinions, views and encourages interactions and community building can be classified as a social media. It is difficult to give an explicit definition of the term social media. Many are confused with the use of term with others like Social networking, Social news, Web 2.0, etc let’s simplifies the term by taking the words and reporting them into their different meaning Social:  Social Means pertaining to devoted to or characterised by friendly companionship or relations. Media:  Media means the communication such as radios, television, newspaper, magazines that reach people widely. So we can say that social media is a social instrument f communication. It can be called as strategy and outlet for broadcasting communication.   Social media are computer  –   mediated tools that allow people to create, share and exchange information, ideas and picture/ videos in virtual communities and networks. Social media, the most popular media in the present age, is attracting the users irrespective of age and surprisingly the user’s time spent on it has almost doubled. Social media unlike the past, has reached millions of people within no time, but with accuracy, longevity and affordability. Keeping in view the types of social media we can consider magazines, weblogs, wikis, Social  blogs, Micro blogging, Social networks, Podcasts, Photographs, Picture, Videos etc. Music sharing, Voice messages are now common medias. FUTURE OF SOCIAL MEDIA Mobile is the first step toward the portable future of social media. What we’re seeing now in the industry is at the tip of the iceberg in terms of sharing our personal experiences; We’re already seeing increased personalization, more individual- to- individual communication. “Twenty - five years from now, the way in which we both input and observe media will have completely shifted. Keyboards on desktops, laptops, tablets and Smartphones will become increasingly irrelevant, as interactions on what was once called social media will largely be voice- controlled. “My bet is that social will be less about standalone apps and websites and more about the “piping” of the Internet. Internet the future the Internet will operate more like electricity does today, as an unseen part of th e infrastructure around us that we notice only when it’s not present . This will put more pressure on advertiser, marketers, and big thinkers to spread their messages in a genuinely interesting and useful way, since they’ll be less able to rely on interrup tive display ads to get people’s attention. 2. DEFINITION OF SOCIAL MEDIA Safko and Brake (2009) observe that social media refers to activities, practices, behaviours among communities of the people who gather online to share information, knowledge and opinions using conversational media. Weinberg (2009) notes that social media “relates to sharing of information, experiences and  perspectives through community oriented websites”   3. REVIEW OF LITERATURE 1. Talaue, G. M.,   the purpose of this article is to assess the impact of social media on academic  performance of selected college students. In this article, the authors raise the actual impact of daily communication of youth in social media. Social media such as Facebook, YouTube and Twitter appeared,  our world was divided into online and offline. Social media are online technology platforms that help to connect people together far and near. It is used to build relationship among people. This part presents the methodology used. Discussed here are research design, the sources of data that includes the locale of the study and research population, instrumentation and data collection, and tools used for data analysis. it was found out that twenty-three (38.3%) strongly agreed that social media has negative effect on their academic performance. In terms of positive effect of social media, respondents revealed the following: ten (16.7%) strongly agree of the positive effect; thirty-six (60%) agreed; thirteen (21.7%) claimed that it neutral neither positive nor negative; and one (1.7%) disagree of the positive effect. 2. Farhud, A. (2016).   social media continues to play an important role in defining how many of us communicate and interact today. Sites such as Facebook, Google Plus, Twitter, YouTube, and Instagram are some of the well-known social networking sites whose primary objective is to facilitate such diverse forms of communication and interaction. The same is true of Facebook, a social media site that enables its users to share pictures and videos where other users are also allowed to comment on what other users have shared in it. It is agreeable also to say that both of their commitments, social media, and social network, may occasionally overlap. All of which incorporated what one may call it the key attributes of social networking sites, such as Friend List, Guestbook, and Diary Pages (boyd, 2008). Late 1999 onwards saw the rise of the colossus of today’s social networking platforms, such as Blogger (1999), Wikipedia (2001), Myspace (2003), Facebook (2004), Flickr (2004), YouTube (2005) and Twitter (2006). We cannot deny the fact that most if not all of our creations have its two-faced implications. Those were known risks that scientists and inventors have to take to improve the quality of our life. The same is true of social media platforms. 3. Rao, I. T . this study intends to delve into - Classification of Social Media, Different sites of Social Media, Managing Social Media, Long term effects of Social Media usage, Advantages and Disadvantages of social Media, Reliability, Privacy and Other issues related to Social Media. In pursuit of the same, a survey was conducted amongst 100 girl students. The data was analyzed using SPSS-Statistics software and results presented. Probability threshold has been fixed at 5%, as generally done in Quantitative Data Analysis. Social media networks have created a phenomenon on the internet that has gained popularity over the last decade. People use social media sites such as Facebook, Twitter, and My space etc., to create and sustain relationships with others (Boyd and Ellison, 2007). The students‟ awareness on the ethical and legal issues that are involved in using these sites has to be known. 4 . Mensah, S. O.,   this research adopted descriptive and explanatory research design. It also employed the use of cross sectional survey method using survey questionnaires that contains 42 items with a Likert Scale (Disagree-1 and 5 for Agree). The sample of 102 students from Erican College was selected using convenient sampling method. The data collected was analyzed using description means and regression via  SPSS 21. The use of social media among students has reached high levels and has affected their study time, poor grammar and wrong spellings when socializing on social media as well as diverting their attention from their studies (Ndaku, 2013). Students spend much of their study time on social networks than in their academic undertakings and it has affected their Grade Point Average (GPA). A random sampling technique was used. In this research two department of schools are involved. This is because in Malaysia research are hardly done in this area. The second reason is that the researcher chose these department as it has more number of students in both colleges as compared to other departments. 120 questionnaires will be distributed in both colleges by means of direct contacts which is face-to-face with the respondents. Thus students who lack time management can easily fall prey to the negative impact which social media platforms present to its uses. Likewise, health addiction, students who are engrossed with social media platforms ends up skipping their meals which has a health impact on them. 4. METHODOLOGY The researcher found the questionnaire method and convenience random sampling method for collecting data more suitable for this as the study focuses on gathering data from large number of respondents representing a specific population. So, the present study adopts these methods. The researcher prepared questionnaire with 10 questions to be answered by the respondents about the level and purpose of suing social media of the 100 questionnaires distributed 88 were taken for the analysis. 5. OBJECTIVES 1.   Identify the types of social media used by research scholars. 2.   To know the usefulness of social media of library 3.   To identify the purpose of using social media. 4.   To utilize users attention towards the use of social media available in the library 6. DATA ANALYSIS AND INTERPERTATIONS Table6.1: Gender  –  Wise Distribution of Respondents S.No Gender No. of Respondents Percentage 1 male 35 39.77 2 Female 53 60.22 Total 88 100 Table6.1 shows the gender wise distribution of respondents. Table indicates that 60.22% of the respondents belong to female category, and 39.77% belong to the male category. Majority of the respondents belong to the female category   Table6. 2: Distribution of Respondents by Age- Wise S.No Age No. of Respondents Percentage 1 20-25 18 20.45 2 26-30 22 25 3 31-35 19 21.59 4 36-40 17 19.31 5 Above 41 12 13.63 Total 88 100 Table 6.2 reveal the distribution of the respondents by age- wise. It is evident from table to that among the overall 88 respondents,25 of the respondents belong to the age group of 26-30,21.59% of the respondents belong to 31-35, 20.45% o f the respondents belong 20-25, 19.31% of the respondents  belongs 36-40, 13.63% f the respondents belong to the age group of above 41. Table 6.3: qualification  –  wise Distribution of Respondents S.No Status Level No. of Respondents Percentage 1 M.Phil 32 36.36 2 Ph.D 56 63.63 Total 88 100 Table6.3 shows that 63.63% of the respondents belong to the Ph.D Scholar 56, 36.36% of the respondents belong to the M.Phil. Table 6.4: Marital Status  –   Wise Distribution of Respondents S.No Marital Status No. of Respondents Percentage 1 Married 30 34.09 2 Unmarried 58 65.90 Total 100 Table 6.4 shows that the gender wise distribution respondents. In this study , a majority of the 65.90% respondents belong t the category to Unmarried, 34.09%f the respondents belong to the category of Married.
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