Digibiz: digital business for non-profit organisations.

In a rapidly evolving online world, more and more businesses are realising the opportunities that engaging online can offer. And the same applies to non-profits and community organisations. Being online can help increase your campaign awareness, expand supporter bases, improve productivity and reduce operating costs.But often it is the non-profits and community organisations that face some of the greatest barriers to getting online. Budgets are tight, people power can be limited and access to suitable skills can be difficult. But that does not mean it cannot be done. Getting online can be a relatively simple and affordable process. It all comes down to having a good plan.Natalie Viselli (Assistant Director, Digital Economy Policy at the Department of Broadband, Communications and the Digital Economy) will provide you with some information and tips about what non-profits can be doing online and how it can be done.
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  • 1. Getting your community group online Natalie Viselli Assistant Director I Digital Economy PolicyDepartment of Broadband, Communications & the Digital Economy
  • 2. Of course, some fine printDisclaimerWhile the Department of Broadband Communications and the Digital Economy (DBCDE) makesevery effort to ensure that this presentation and accompanying materials are accurate and up-to-date, you should exercise your own independent skill and judgement before you rely onanything included in this presentation. In any important matter, you should seek professionaladvice relevant to your own circumstances.A reference to a person or organisation in any part of this presentation does not imply any formof endorsement by DBCDE of the products or services provided by that person or organisation.Similarly, links to other web sites have been inserted for your convenience and do not constituteendorsement of material at those sites, or any associated organisation, product or service.Please note that some material in this presentation includes views or recommendations of thirdparties, which do not necessarily reflect the views of DBCDE, or indicate its commitment toparticular course of action. DBCDE cannot verify the accuracy of information that has beenprovided by third parties.
  • 3. Some inspiration to kick things off...
  • 4. Why go online?Australians are online:• 15.4 million adults went online in June 2011.• 60% of those went online everyday.• 442.7 mil hours spent online at home• 19.2 billion web pages viewed.• Average of 25Gb downloadedper month.Source: ACMA 2011
  • 5. Challenges for NFPs• Australia NFP sector includes: – 700,000+ non-profit organisations – 100,000 incorporated associations – 10,000+ companies limited by guarantee• Lack of financial resources – hardware, software, upgrades and support.• Lack of man-power/volunteers – Makes it hard to implement and manage ICT use.• Lack of knowledge and training.
  • 6. Opportunities Online• Increase awareness of your cause• Communicate important messages• Share documents & member resources• Sell products or services• Collect donations• Advertise events• Recruit volunteers
  • 7. First let’s start with a plan...Before you invest time or money in any online activities ask yourself:1. What are your organisational goals?2. What online activities would benefit you?3. How will these online activities help you achieve your goals?Online activities should be part ofyour overall business plan, not theplan itself!
  • 8. Define your requirementsHave you considered what are:• Your goals online?• Your budget?• Your marketing objectives?• Your functionality?• Your timing?• Your capabilities?
  • 9. Websites 1011. Select a website type – Business card, brochure, e-commerce?2. Build your website – DIY versus professional services – Wordpress, Freelancer, Sportingpulse, etc.3. Choose and register your domain name.4. Select a service provider to host your website – Consider server space, ‘uptime’, security, mailboxes, support, cost effectiveness, etc.
  • 10. Tips for best practice web design• SEO (search engine optimisation) – Content, hyperlinks, metadata, titles.• Easy to navigate – Hyperlinks, menus, breadcrumbs, search function.• Terms of use, privacy policies, etc.• Visually engaging – Images, videos, graphics, tables.• Accessible
  • 11. Collecting online donations• E-Commerce platforms can be used to collect donations, not just selling goods.• Existing marketplaces such as eBay or Cafe Press can be used to sell fundraising goods.• Social media apps, such as Facebook causes.• Crowdfunding – the funding of projects and ideas by large groups of people, often using an online platform –,, etc.
  • 12. Online marketing• Email marketing – Be careful of privacy laws and spam blocking tools, only email people on your mail list• Search engine marketing – Pay per click or cost per click• Banner ads – Pay per click or pay per impression• Social media marketing...
  • 13. So who’s on social media? Social network Australian users (Apr 2012)A lot of Facebook LinkedIn 10,948,280 2,100,000Australians! Twitter Google+ 1,800,000 1,100,000 Pinterest 470,000 Instagram 252,000 74% of smart phone owners & 49% of 3G phone owners accessed social networking sites on their phone (ACMA 2012).
  • 14. Which one? • Facebook: interactive multimedia conversations • Twitter: short, sharp regular messages • LinkedIn: primarily business/industry networks • Google+: great for video “hangouts” • Pinterest/Flickr: focus on sharing images • Foursquare: encourage “checking in” • Blog: communicate detailed news & thoughts • YouTube: share videos of your work or campaigns
  • 15. But before going social...• Cheap and simple to use BUT can be very time and resource intensive to manage properly.• Who are your target markets? – Do they use social networks? Which? Why?• What do you want to achieve? – Communicate latest info, organise events, spread campaign, sell product, elicit donations?• Have your staff/volunteers been trained? Avoid an #epicfail
  • 16. Not just websites: productivity tools• VOIP (voice over internet protocol) – Make calls, incl. conference & video, over your internet connection.• “Cloud”: using online servers for storage & apps – lower costs & mobile access• Customer Relationship Management (CRM)• Telework & “hot desking” – Flexible work arrangements
  • 17. Remember to protect your data!• Information is power, but also places obligation on you to protect data you collect.• Privacy law applies to organisations operating online (• Up-to-date security/anti-virus/firewall software.• Keep back ups (e.g. offsite, in cloud).• Look out for spam and avoid sending spam too!• Secure your Wi-Fi.
  • 18. Questions?Get more info
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