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440 Broadcast Writing intro.ppt

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  Broadcast Writing Style  Print/Broadcast Differences  Print news is written for readers scanning a page with their eyes  Print stories can be re-read  People like newspapers for their detailed information  Prints stories are written based on word count and column inches  Broadcast news is written for listeners and viewers tuning in with their ears and eyes (for TV)  Broadcast words, once spoken, are gone forever  People like broadcast news for quick, up-to-date info  Broadcast stories are written for length of time: 30 sec., 2 min., etc.  Print/Broadcast Similarities  Although the writing styles for print and broadcast are different, the types of stories chosen are not  The best stories for print and broadcast are also the best stories in print  Print/Broadcast Similarities  Reporting and newsgathering are similar too:  identifying central point  finding the best story angle  doing background research, conducting interviews  identifying best quotes/sound bites  writing well  adhering to journalistic principles of accuracy, fairness, balance, and objectivity
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