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Assignment 4 Redesign Proposal

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! #$ ! #$%& ( ) $%*+ ,-./.$01 ! #$ #& '& ( ! )$ ## * ( ! '$ ## )& ! #$%&'(&)*+ This is the first part of a three-part assignment in which you, in teams of four, will propose to redesign a website, test that website’s usability, and create a lab report in which you describe your suggestions for website changes. In this stage you will create a proposal document. This document must do the following: 1. ,(- #&( /: As a team you will choose a small-scale website (preferably fro
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  ! #$   ! #$%& ( ) $%*+ ,-./.$01   ! #$ #& '&   ( ! )$ ## * ( ! '$ ## )&   ! #$%&'(&)*+   This is the first part of a three-part assignment in which you, in teams of four, will propose to redesign a website, test that website’s usability, and create a lab report in which you describe your suggestions for website changes. In this stage you will create a proposal document. This document must do the following: 1. ,(- #&( /    As a team you will choose a small-scale website (preferably from a local business/academic department) that you think has several design flaws which  you can improve upon.   2. ,0# %# 1*2 '0%')# #/ : Identify what the primary goals of the site are and  who you think the target audience for the site is. Specifically, you must identify three main purposes of the website (2 of which you will test) and you must write a  “user persona” for a typical user or the site.   3. ,3415#/+   Identify the design flaws of the website. You must analyze (-% #' $&3&$ '16 # —a homepage and two secondary pages. You need to do this  visually, using screen captures and labels. Furthermore, you need to describe these flaws in terms of your target users and their goals on the website (see #2—this section should reference the other Krug book Don’t Make Me Think  , the PowerPoint on this book, the top 5 design flaws site, and/or something you find at smashingmagzine.com).   4. ,14( %*1(&7 #/+ Identify one other website that is of the same kind, purpose, and or business as the website you’re redesigning. Describe how this site works better/solves the problems you’re chosen website is having.   5. ,'%)')#14/+   Conclude by proposing your usability test to your client (the  website owner). Which 2 tasks/flaws will you specifically run the usability test for and why? For each user goal write a bulleted protocol of questions and tasks you might have the user do in the usability test. In this section you also need to do a little bit of convincing on WHY a usability test will be beneficial to your client.  And you need to describe a little bit more general information on the type of usability test you will perform (this section should reference Krug). There are several examples of what this first assignment should generally look like (there are some extra things you’re going to need to do and some things that you don’t). Please use those examples as a guideline. Remember all the design and writing skills you developed in the last report and use them to your advantage—these reports should be visually striking and informational.  ! #$%&'%( *+, ! ! # $%&'   ! #$#%&'   ____ 8&( ! #$%&'(&)*   9:; ')&*(#<   ã   Goals: Discusses overall goals of the site. Why it exists and what users want from it. ã   User Persona: Discusses in detail the average user of the site. Who they are. What they are like. Thinking how this site and your new site might be customized for there needs, interests, aesthetics. ã   Describes three different purposes of the site you’re going to test. ____ =415# >*14?#&#   9:; ')&*(#<   ã   Discusses several flaws of three pages of the site. ã   Uses the mantra “Don’t make me think” from the readings as well as everything else we’ve learned and read in this unit thus far. ã   Discusses flaws in navigation, layout, color, font, legibility, etc., etc., on all three pages you’re going to redesign. ã   Uses specific examples that are clearly illustrated by labeled images. ã   Relates the flaws directly back to users and goals. ____ >4( %*1(&7 #   9:; ')&*(#<   ã   Provides two alternative sites similar to the one you’re testing. ã   Discusses how these alternatives solve the major problems of your site. ã   Uses specific examples that are clearly illustrated by labeled images. ____ @%)')#14   9:; ')&*(#< ã   Proposes a usability test to the client: explains why usability tests are important and what they are. ã   Explains which tasks you will specifically test. ã   Makes it clear where you are going next (see specific requirements in the proposal section above). And leaves me with the knowledge that you have a clear plan for the next step of the project. ____ !)$0A *( ! #&6*   9B; ')&*(#< ã   Document is customized in terms of color, header, etc., to the company you are working designing for. ã   Document is browsable. Follows a formatting similar to the examples online. ã   Document is visually appealing. ã   Document is uniform. ã   Document uses concrete examples. ____ C%&(&*6 D014&(?   9B; ')&*(#<   ______ E)(14 9B;; ')&*(#<  

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Jul 22, 2017

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Jul 22, 2017
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