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LONDON SCHOOL OF COMMERCE 14 MBA 1: Marketing Management Ben Sherman case study Md. Robiul Hassan (C0198KSKS0214) Page 2 Acknowledgement I am conveying my great thanks to my University and my lecturer Mr Terry Johnson for his great support and effort to make me understand the marketing broadly and chance to gain my knowledge in Marketing Management. Page 3 Executive su
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    LONDON SCHOOL OF COMMERCE 14   MBA 1: Marketing Management   Ben Sherman case study   Md. Robiul Hassan (C0198KSKS0214)   Page 2 Acknowledgement I am conveying my great thanks to my University and my lecturer Mr Terry Johnson for his great support and effort to make me understand the marketing broadly and chance to gain my knowledge in Marketing Management.   Page 3 Executive summary: .................................................................................................................... 4 Introduction: ................................................................................................................................. 5 1. Young people are a central market segment of Ben Sherman’s target market. Do you feel that this restricts the market for their products or do you feel that they are doing the correct thing? …………………………………………………………………………………………. 6-10 2: Critically evaluate and discuss the issues within the company in relation to product orientation and market orientation. Are the two linked or do you feel that they are incompatible in the Ben Sherman context   ………………………………………………………………………………………………10 -14 3.  Product life cycle extension strategies are suggested. Suggest and justify an appropriate extension strategy for Ben Sherman. ……………………………………………………………………………………15 -19 4.  Suggest and justify marketing research approaches that do you feel would be most appropriate for Ben Sherman to pursue in relation to a new communications campaign. ……………………………………………………………………..19 -22 Conclusion………………………………………………………………………. …………..22   Key theoretical issues have been covere………………………………………………….22   Personal observation……………………………………………………………………….22   Learning from this assignment…………………………………………………………….23   Success/ failure……………………………………………………………………………...23  References …………………………………………………………………………………..24   Bibliography…………………………………………………………………………………27    Appendix…………………………………………………………………………………27 & 28     Page 4 Executive summary:
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