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8 Great Marketing Blogs You Probably Don't Follow (But Should)

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  • 1. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API March 25, 2015 // 6:00 AM G eat Ma keting Blog Yo P obably Don't Follo (B t Sho l ) Written by Nichole Elizabeth DeMeré | @NikkiElizDemere Whe e Ma kete Go to G o SHARE Marketing SUBSCRIBE SOFTWARE ABOUT CASE STUDIES PARTNERS PRICING BLOGS
  • 2. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API MARKETING / 3 days ago 8 Great Marketing Blogs You Probably Don't Follow (But Should) MARKETING / 16 hrs ago A Visual History of Apple Ads: 4 Decades in the Making In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). While these blogs deserve the recognition and readership they've cultivated, many people assume that those are the only places you should go for original, quality marketing ideas. Those people are missing out. There are plenty of up-and-coming blogs worthy of following -- you just have to know where to look. If you’re on the hunt for new voices and perspectives to read in the marketing space, below are eight up-and-coming blogs that the Inbound.org community thinks should get more attention. Check out the blogs below, and
  • 3. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API be sure to hop back to the Inbound.org thread for even more suggestions (and don't forget to upvote your favorite ones!). 1) StoryNeedle Thanks to Inbound.org's @MaelRoth for recommending StoryNeedle -- in a sea of really great content marketing blogs, this one manages to stand out with its strong emphasis on content strategy and good old-fashioned storytelling. Is rich narrative possible in structured content? Is SEO irrelevant? What does JavaScript have to do with your content structure? Michael Andrews takes on all this and more.
  • 4. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 2) VioletaNedkova.com Violeta Nedkova’s blog is as impossible to “put in a box” as the author herself. One day she’ll be talking about the creative process, and the next she’ll be listing useful marketing tools. What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media.
  • 5. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 3) Jim Gray The reason to read this minimalist blog can be boiled down into one quote: “You can’t growth hack your way out of a churn problem. All the tricks in the book to load your funnel won’t save you if customers are actively fleeing your product as fast as you can shovel them into the funnel.” Gray’s witty take-no- prisoners approach to discussing growth hacking and inbound marketing is as funny as it is informative.
  • 6. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 4) InterGeek InterGeek has your bread-and-butter SEO and blogging tips, ideal for the harried business owner (or their even more harried assistant) to pick up immediately useful and up-to-date information. But Luke also introduces higher-level hacks like Comment Collection (if you don’t know what this is and how it can bring engaged readers to your blog, read on.)
  • 7. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 5) VERO Email marketing is this blog’s specialty, with topics like “How IKEA Sends Super-Targeted Promotional Emails” and “How to Bridge the Gap Between Education to Activation.” Email marketing is closely connected with blogging and social media, but while there are a number of bloggers covering the last two, really good material on email marketing can be few and far between. Or, at least, it used to be. (Thanks for sharing VERO with us on Inbound.org, @Damienbrz!)
  • 8. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 6) RooJoom RooJoom’s approach to content marketing is refreshingly story-centric, even though it’s still all about optimizing lead generation and sales funnels. Their blog talks about scalable B2B content marketing strategies and using PR, social media, and retargeting to boost content ROI, but what I love about RooJoom is that, at the end of the day, it all comes down to telling great stories. That’s what we all want to read, right? Give us something useful, helpful, and above all, interesting. RooJoom covers all of those bases.
  • 9. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 7) The Oktopost Blog If you’ve been looking for a one-stop-shop for everything you need to know about social media marketing, Oktopost has it covered. For those mystified by social media, this blog is the ideal tutor; and for those who know their way around the social sphere, they can still pick up some new perspectives and a few pointers. They’re well worth following on Twitter, too, @Oktopost.
  • 10. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 8) RADIUS You have to love a blog that’s not afraid to ask the really important questions, like “Why Are B2B Brands So Obsessed with Native Advertising?” On this blog you’ll find more “Whys” than on a road trip with a six-year-old, but you’ll also get some pretty good answers. As Inbound.org's @ElizavetaNV says, it’s a “nice mix of sales/data/marketing topics.”
  • 11. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Do you have a blog to recommend? Add it to the thread!
  • 12. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Topics: Blogging Subscribe to HubSpot's Marketing Blog Join 380,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below: COMMENTS A Visual History of Apple Ads: 4 Decades in the Making Written by Mindy Parkhurst SUBSCRIBE
  • 13. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Apple started advertising in 1976, and for nearly 39 years since, we have watched the evolution of Apple ad campaigns. From print ads to TV commercials, Apple ads have made us laugh, made us cry, and made us wonder, “What were they thinking?” As an Apple enthusiast and former employee, it was fun to research and write this post. I have been using Apple products for nearly 25 years, and I vividly remember a good portion of these ads. Let’s take a journey back in time and experience the evolution of Apple and its ad campaigns. Read More A Simple Guide to Designing a Logo [Infographic] Written by Lindsay Kolowich I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we'll always be able to recognize (even without the brand's name attached). But what is it about a logo that makes you recognize it? What is it about the design that can elicit ›
  • 14. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API a memory or even a specific emotion? If you're in the process of creating a logo for your company, you're in a unique position to make a powerful impact on how consumers perceive your brand. Read More 10 LinkedIn Groups Every Entrepreneur Should Follow Written by Justin Pavoni There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce. Trying to highlight the best ones is somewhat of a fool’s errand, but you may be pleasantly surprised by what you find! With that in mind, here are ten recommendations to get you started... Read More › ›
  • 15. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API 15 Examples of Great Mobile Website Design Written by Rachel Sprung Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online. What's more, marketers are gearing up for a big change Google plans to make to their algorithm starting on April 21, 2015. Google wrote in their official blog that they will be "expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers. Read More ›
  • 16. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API How a Good Content Strategy Can Repair Your "SEO Problem" Written by Ronell Smith “We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.” It’s impossible to work in marketing without hearing grievances like this one over and over. Read More 6 Reasons Why Marketers Should Bet on Podcasting ›
  • 17. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Written by Alisa Meredith It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast. There is more to it than that, obviously. And the challenges were well, challenging… I’m not good with hardware. Wires and plugs all look the same to me. As an introvert, the performance part of the project is exhausting. Like everyone else, I’m busy. Really busy. Podcasting is extremely time consuming (more so than I expected). But, here I am, planning, scheduling, recording and editing a weekly podcast with my co-host, Kelly Kranz. Am I crazy? Maybe. But here's why it works. < Read More How to Use LinkedIn: The Ultimate List of LinkedIn Tips ›
  • 18. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Written by Pamela Vaughan With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly enough exposure as they deserve. So to help you master LinkedIn, we've compiled the ultimate list of LinkedIn tips you may be overlooking ... but definitely shouldn't. < Read More ›
  • 19. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API What the Top 4 Social Networks Can Do For Your Social Commerce Revenue Written by Tracey Wallace The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. That’s one heck of a growth trajectory. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015. If your ecommerce brand isn’t utilizing social outlets as an extension of your sales funnel, then you’re likely missing out on new customers and failing to engage those who have already purchased. This affects your customer lifetime value and churn, and you’ll see the monetary impact of that on your bottom line month over month. Read More ›
  • 20. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Space, Place & Design: How One Agency Transformed the Modern Event Experience Written by Jami Oetting This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Are our digital lives blocking our ability to experience physical things? Can technology make us less or more human? Read More How to Stay Hungry, Humble & Focused on Growth When Your Business Is Doing Well Written by Katie Burke › Being humble keeps you hungry. “ – Christine Tsai, Founding Partner, 500 Startups (Click to Tweet)
  • 21. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Venture capitalists aren’t often known for their humility, but Christine Tsai represents a notable exception to the rule. A founding partner at 500 Startups and former Googler and YouTube leader, Christine is the embodiment of someone who brought growth to life as both an investor and an operator. Read More 7 Tools for Finding & Connecting With Influential Bloggers Written by Ann Smarty The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They're capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago. Read More › ›
  • 22. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API The Anatomy of a Successful Facebook Post Written by Shari Monnes When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? Are there things you should be doing that you’re not? While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours.
  • 23. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Read More An Introductory SQL Tutorial: How to Write Simple Queries Written by Rachel Sprung Ever heard of the computer language called SQL? You may have heard about it in the context of data analysis, but never really thought it would apply to you as a marketer. Or, you may have thought to yourself, "That's for the really advanced data users. I could never do that." Well, you couldn't be more wrong! The most successful marketers are data- driven, and one of the most important parts of being data-driven is being able to collect data from databases quickly. Read More › ›
  • 24. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Why We Acquired Rekindle Written by Brian Halligan As you may have seen, HubSpot has acquired Rekindle, a Boston based technology startup with unique IP and innovations that we believe will help HubSpot and our customers advance. But how? Below I’ve taken the time to share some of my thoughts on why we made this specific acquisition and how we view acquisitions like these as part of our commitment to rapid growth and transforming the marketing and sales landscape. Read More 3 Big Retailers That Also Rock Ecommerce Written by Morgan Jacobson Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. We’ve seen some of the biggest names in shopping go under, with Borders Books perhaps the most obvious. Then there’s the story of Blockbuster and Hollywood Video, which failed after the introduction of Netflix. Those that don’t conform to buyers’ need for convenience and privacy simply can’t survive. ›
  • 25. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Read More How to Produce an Internet Radio Show Written by Michael Reynolds There are lots of ways to generate and publish content for your inbound marketing efforts. From the tried and true written word that powers your corporate blog to infographics, webinars, video and ebooks, the number of channels available to you seem almost endless. It can be frustrating at times to try to cut through the noise with this much content being published. While publishing relevant information can help you create a loyal community of constituents, do you ever wonder if you could reach more people by adapting your content to a different style? If you're struggling to figure out "what's next," you might want to explore the idea of hosting your own live internet radio show. Read More › ›
  • 26. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Starting a New Job? 8 Tips for Having a Great First Day Written by Lauren Pedigo Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it. The next day, you were offered the job (and gleefully accepted it). The hard part is over, right? Truthfully, the hard part is just beginning. Read More The Inbound Marketing Kit You've Been Waiting For [Free Download] Written by Erik Devaney ›
  • 27. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API As an ancient Greek philosopher once said, "So many inbound marketing resources on the web; so little time to read them." A wise and prophetic (and entirely fabricated) insight, indeed. For modern marketers living in the age of information overload, prioritizing the resources you want to learn from can be overwhelming. Read More 12 Tools & Resources to Help You Create Better Buyer Personas Written by Siobhán McGinty At first, creating buyer personas seems simple. They're just semi-fictional representations of your ideal customers, after all. But when you actually get into the nitty-gritty of creating them, it's easy to get tripped up. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. ›
  • 28. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Read More 10 Simple Web Copywriting Tips for Increasing Conversions Written by Eric Murphy Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy. Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action—it feels purposeless—and that’s just bad marketing. And yet, web copywriting is a strategy that sometimes falls by the wayside, overlooked for other site priorities like gated content, video, design, and functionality. Read More › ›
  • 29. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API The Essential Reading List for Growth Hackers: 15 Experts to Follow Written by Laxman Papineni I've always been in awe of growth hacking. Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best: One reason I like this definition is because it hints at
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